Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What does this new role entail, what are you most excited for with it, and what do you hope to accomplish? .

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Employees are credible influencers.

International 136

International Internal Communications Employee 136

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Industry recognized certification PressPage has attained an ISO 27001:2013-certification , issued by DEKRA Seal (an independent certification body).

Software 135

Software Enterprise Data Internal 135

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. They leveraged Donald on various platforms , and highlighted his record of safe, well-run operations and innovative business strategies.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Waxing UnLyrical

FEBRUARY 13, 2013

Geoff Livingston (@geoffliving) February 5, 2013. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Richard Bagnall (@richardbagnall) February 19, 2013.

Handbook 87

Handbook Measurement Analysis Local 87

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. There was Shaun White’s apology for wearing an offensive Halloween costume.

Trends 111

Trends Crisis Corporate Course 111

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Industry recognized certification Presspage has attained an ISO 27001:2013-certification , issued by DEKRA Seal (an independent certification body).

Software 78

Software Enterprise Data International 78

Stuart Bruce

MAY 29, 2015

Attention and reputation boost from annual report. Until 2013 Dell was a publicly listed company, when it became privately owned again. Not publishing a report means that Dell loses the attention and boost to its reputation it would have got from its annual report. Get in touch if you’d like help with yours.

Report 60

Report Financial Corporate Reputation 60

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. reputation; and. Two factors drove the art market’s resurgence: 1. Theoretical versus practice.

Marketing 87

Marketing Video Communications Reputation 87

PR in High Definition

FEBRUARY 24, 2020

After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. Being kind is a long-term investment in your brand.

Leadership 71

Leadership Employee Reputation Hotels 71

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014).

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014).

Social Media 60

Social Media Media Television Radio 60

Communications Conversations

JUNE 25, 2015

4) Sharpie also hasn’t posted to its blog since July 18, 2013. If you’ve worked on the corporate side, you’ve seen it happen. Do they have any kind of impact on the company and its reputation? And, this from a brand with: 1) 3.6 million fans on Facebook. 2) 188,000 fans on Twitter. New marketing leadership.

Social Media 60

Social Media Case Study Media Study 60

Stephen Waddington

SEPTEMBER 13, 2019

Second, when original ideas are debated it can appear critical of the organisation and potentially to its reputation. I found the debates between Dr Jon White and I in 2013 difficult but they pushed me to listen, learn and ultimately made me a better President.

Transportation 60

Transportation Groups Twitter Training 60

Communications Conversations

OCTOBER 24, 2019

It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. I’ve been developing this resource since 2013! I have a reputation as someone who’s connected. (why Holy Angels, why, with the 4 pm start times?!?!?!!).

Social Media 79

Social Media Media Groups Blogging 79

David PR Group

JANUARY 21, 2016

But real-time communication is antithetical to the mega-corporate paradigm in which any message should reflect the consensus emerging from an extensive process. That might have worked back when public discourse was essentially a corporate monologue. DMS: The first step, and the most important one, is to develop a real-time mindset.

Television 40

Television Corporate Infographics Radio 40

Waxing UnLyrical

JUNE 5, 2015

I last saw Don when we were both speaking at a Ragan Communications-hosted event, right here in DC, in 2013. And if you didn’t know him, even by reputation, know this: the Barcelona Principles and AMEC’s valid measurement framework that are making the rounds? Don was instrumental in those efforts.

Measurement 40

Measurement Hotels Conference Facebook 40

Doctor Spin

APRIL 30, 2023

An Important Framework for PR Ultimately, Grunig and Hunt’s four models of public relations serve as a valuable framework for understanding the various approaches to communication and their potential impact on an organisation’s reputation and relationships. Cutlip, S. Center, A. H., & Broom, G. Pearson Prentice Hall.

Publicity 52

Publicity eBook Ethics Resources 52

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.)

Reputation 40

Reputation Measurement How To Financial 40

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Radio, direct mail and personal letters are considered as part of advertising.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Social Media Corporate Media 60

Stephen Waddington

SEPTEMBER 29, 2021

They act as a common, corporate language. Whether that will contribute to the reputation or sales for your organisation is another thing entirely. The print edition went monthly in 2013, and bi-monthly in 2016. Thousands of these documents are published every day on newswires and websites. In this sense they’re a useful tool.

Industry 153

Industry Publicity Agency Community 153

MaccaPR

SEPTEMBER 14, 2015

ICON Global CEO Elijah Shaw (left), a Los Angeles-based corporate security and personal protection expert whose clients have included Usher, Prince and Naomi Campbell, adds his own counsel. Has the celebrity posted offensive images on Instagram that suggest red flags?” asks Hutton. #7 7 - Even With Celebrities, The Past is Prologue.

Branding 48

Branding Brand Crisis Social Media 48

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 4) New emphasis on trust.

Social Media 116

Social Media Marketing Media Creativity 116

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.

Marketing 198

Marketing Employee Content Marketing Media Training 198

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading. Russia’s Media Trolls (May 2014).

Journalism 28

Journalism Guidelines Government Training 28