Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, the first of its kind, along with being creative or inventive? So let’s call it like it is! with the new title.

Social Media 252

Social Media Crisis Media Viral 252

Polaris

NOVEMBER 20, 2014

creative agency. The video quickly went viral, racking up over 1 million views the first day alone. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids.

Storytelling 199

Storytelling Reddit Video Creativity 199

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Whatever you call it, reactive PR response can we a winning tactical play.

Brand 160

Brand Branding Viral Crisis Management 160

Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Prowly

FEBRUARY 18, 2025

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. It was relatable, creative, and anchored in a universal experience. Oreo's famous "Dunk it in the Dark" campaign did just that. The tagline Got Milk? became an enduring piece of pop culture.

Examples 104

Examples How To Product Launch Print 104

Cision

NOVEMBER 24, 2015

In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.

Examples 120

Examples Viral YouTube Infographics 120

Cision

MARCH 24, 2016

It’s every brand’s dream to go viral, but it doesn’t often happen. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. In 2013, Oreo did this with their famous Super Bowl tweet. But with a little creativity, you may be able to find a unique way to get involved.

Brand 120

Brand Branding Viral Trends 120