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The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,
Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. We also host our annual National ¡Bravo! Award submission opens mid-June with new categories!
Full Disclosure: Anyone who knows me has a 0% chance of being surprised that I’m writing this post. She takes creative risks. She is always aiming to take things to the next level, and that means she’s not afraid to take creative risks. I am a proud member of the Church of Beyoncé, so I may or may not be slightly biased.
All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”
I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.
one January morning in 2013. Or maybe one about the time a manager insisted that you return to the office at midnight to add footnotes that no one ever mentioned to a memo that you didn’t write. Image: Take Back Your Health Conference , Ken Teegardin ( Creative Commons ). Sadly, I wasn’t returning from a raucous night out.
Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).
Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.
Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. Or write about it.
Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. Image: Eva Rinaldi ( Creative Commons ).
Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. There are so many gems in his writing. Truthfully.
.” In his first field tests, SHIFT asked HAROLD to write press releases and simultaneously draft new works of William Shakespeare based on existing data, which he did superbly. If we are smart, positive, and creative, we can use our new AI tools to make the world of public relations far better. 2013: SHIFT Branded Coffee Shops.
I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. @laurenmagenta: I was working full-time at Martha Stewart right out of college.
Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Photo credit: OZinOH, via Flickr Creative Commons. Lucky for you, I’m a tool connoisseur.
In the meantime, I wanted to write. It was a creative outlet. To recap, my social media usage (in rank form) from 2008-2013: 1-Blog. I’ll say it was a job I wasn’t as interested in as I probably should have. Probably a bit of both, really. Not about directives and priorities for a health care organization.
I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? Maggie Lamaack. Where is she now?
Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. Make it interesting and fun, and use your best content writing strategies to keep them engaged. Write them REAL thank you notes. This is the start of building a real community.
But in 2013, I made a bold move and signed up for a full marathon. On every account, each person plays an important role, whether that’s coming up with a big idea, writing a compelling press release or being a voice of reason in a crisis, everyone can contribute something unique and valuable. Pace yourself.
Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women.
Contently is ageing to measure this – and engaged time together writing, “its also crucial to measure when readers come back, and track how much Engaged Time they spend during each session with your brand’s content.”. Contently published its white paper in May 2013 (see the first link at the top). Readers and returning readers.
In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. at Social Media Week Berlin in 2013. Will you be at Forum Forward? I'd love to meet you!!
I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. @laurenmagenta: I was working full-time at Martha Stewart right out of college.
Content marketing blogs offering advice and tips Check out these content marketing blogs to hone your skills, keep up with current trends, and find strong examples of creative content. For freelancers looking to get super specific freelancing tips and news about gigs with Contently clients, check out The Freelance Creative.)
Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.
Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.
How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google.
Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website.
During the creative process for multimedia news releases and other branded webpages, it’s sometimes helpful to draft a static mock-up of the page, in case you want to see whether your colors, fonts and certain page elements will complement one another. Outside of that, there are more than 2.6 billion smartphone users worldwide.
Writing a post about your business or service. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. The content is creative, interesting, serves a purpose and captures their followers’ attention. Asking you to post on their website(s). Promoting various events and webinars.
Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.
But, despite the fact that the lack of law enforcement does provide space for criminals and those who wish to impose their view of the world to operate , it also allows the entrepreneurial, the creative and the free spirited, an opportunity as well. The recent Libya Build 2013 saw hundreds of foreign companies participating.
In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.
A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Complement your writing, but don’t copy it. That approach lacks creativity and isn’t going to add much to your content strategy. Trust the video creators you hired.
Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.
The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” Host Kerry O’Shea Gorgone – who always sounds like she’s smiling – has recently interviewed marketers on topics including brands, metrics, personalization, content marketing, and even, occasionally, the value of creative in marketing.
Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” The world isn’t changed by content that is sort of creative.” “We spent $500 billion in 2013. . “If you wouldn’t do it in real life, don’t do it on the Internet.” ” Click to tweet!
Editor's note: This post was originally published in June 2013. As marketers, we may never write full software programs. I have to give thanks to Steve James ( @steve_james_ ) at Stream Creative for his guidance here. The content has been edited for comprehensiveness. Hello World!
For example, (at the time of writing this post) the health department’s under-used Tumblr account does not contain a single update about the infection scare, although it’s been used for other health information purposes during this time. April 2013 Addendum: In the recently published Journal of Professional Communication ( Vol.
My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware.
8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.
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