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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,

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Behind the Headlines with Yvonne Lorie

Cision

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. We also host our annual National ¡Bravo! Award submission opens mid-June with new categories!

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What Beyoncé Can Teach Us About PR & Marketing

Shift Communications

Full Disclosure: Anyone who knows me has a 0% chance of being surprised that I’m writing this post. She takes creative risks. She is always aiming to take things to the next level, and that means she’s not afraid to take creative risks. I am a proud member of the Church of Beyoncé, so I may or may not be slightly biased.

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Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]

Sword and the Script

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

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How the New York Public Library’s Blog Mobilizes Communities

Cision

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

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Dear PR People: Calm Down

Cision

one January morning in 2013. Or maybe one about the time a manager insisted that you return to the office at midnight to add footnotes that no one ever mentioned to a memo that you didn’t write. Image: Take Back Your Health Conference , Ken Teegardin ( Creative Commons ). Sadly, I wasn’t returning from a raucous night out.

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The Implications of the Growth of Social News

Cision

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).