Beyond PR

JANUARY 16, 2018

Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., He was named President of PR Newswire in June 2016, and prior to that was a Senior Vice President at the company from June 2013 to June 2016. About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 1 Do Things that Don’t Scale. Ritz-Carlton. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Why do we need a blog? What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

OCTOBER 25, 2017

Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., He was named President of PR Newswire in June 2016, and prior to that was a Senior Vice President at the company from June 2013 to June 2016. About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Mindful Marketing

JULY 15, 2015

Today, PR has an impact not only at the top, but throughout the entire sales funnel: from pre-sales (awareness) to closing (validation and credibility) to post-sales (building customer advocates). HR needs to understand and believe in the company’s branding and integrate such messages into their recruiting materials.

Analytics 50

Analytics Measurement Crisis Communications Big Data 50

Critical Mention

APRIL 26, 2017

It’s all about customer service. Ask the right questions.listen.and engage your customers. Falk Endowed Professor of Sport Management at Syracuse University’s Falk College in July 2013. The overwhelming choice was to add videoboard systems. Michael Veley was named the inaugural Rhonda S.

Sports 60

Sports Internal International Enterprise 60

wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. at Social Media Week Berlin in 2013. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). We researchers often only focus on what good can be accomplished with social media at our fingertips.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Norton's Notes

FEBRUARY 17, 2015

During the summers of 2013 and 2014, Coca-cola cans and bottles hit stores nationwide with a slight twist. The act of writing the customer’s name on their take-out drink allows Starbucks staff to develop a more personal relationship with their customers, and therefore more satisfactory customer service.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

Contently - Strategy

FEBRUARY 1, 2019

Later at Industry Preview, Signal CEO Mike Sands posed the idea that tomorrow’s consumers, namely Gen Z and younger, will prefer brands that can recreate one-on-one customer service experiences online. That kind of detective work is a skill Gen Z has already acquired. That means brands have to be cautious.

YouTube 112

YouTube Instagram Ethics Film 112

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. The results comparing the two surveys are depicted in a graphic, which is published nearby ( click here for higher resolution ).

Survey 60

Survey Social Media Corporate Media 60

Sword and the Script

DECEMBER 11, 2018

December 2013: Focusing on a Few 2014 Content Marketing Predictions. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. December 2015: One Bold Content Marketing Prediction for 2016. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Social Media 115

Social Media Marketing Media Creativity 115

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A hack or security breach can have a huge PR ripple effect, undermining relations with customers and tarnishing a brand image for years. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The good news is that “viral” customer service works both ways. The Security Breach.

Reputation 130

Reputation Viral Employee Customer Service 130