Remove 2013 Remove Infographics Remove Measurement
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SHIFT Archives: Top 3 Posts from Q1 2014

Shift Communications

We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Top 50 Most Overused Words in Press Releases for 2013. We sampled almost 63,000 press releases from 2013 and found the most overused words. When we heard the news, we wanted to find out for ourselves.

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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

New ways to accurately measure and track PR’s value. One of the most innovative PR and social media projects I worked on was introducing Bitcoin Shop (at the time an e-commerce company for digital currency users) to the media scene back in summer 2013. The proliferation of owned media. The democratization of voice through social.

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Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Pretty handy, right?

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

Toward the end of 2013, I realized that I wanted to grow in a different direction. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Get professional help.

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Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013. This is probably the most important piece of advice for anyone looking to up their blog game.

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