Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites.

SEO 165

SEO Content Marketing Marketing Software 165

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Industry recognized certification Presspage has attained an ISO 27001:2013-certification , issued by DEKRA Seal (an independent certification body).

Software 78

Software Enterprise Data Internal 78

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Cision

SEPTEMBER 15, 2016

My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. For example, before we launch a product we have an extensive internal process that begins with interviewing our Members regarding the most challenging areas of their work. Request a demo to see what it can do for you.

Journalism 0

Journalism Policies Strategy Survey 0

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives. These are all poor proxies for business outcomes.

Industry 153

Industry Publicity Agency Community 153

Waxing UnLyrical

JANUARY 24, 2013

As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co. It’s important that you are as prepared as possible.

Big Data 100

Big Data Data Publicity Analytics 100

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To International Internal 77

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

NewsWhip

OCTOBER 9, 2024

Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. Together, these pillars make it possible to measure any media event unfold, as it happens. And to do it live, as it happens. How do we make that information useful?

Viral 78

Viral Privacy Ethics Technology 78

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Behind the Brands.

Branding 101

Branding Brand Policies System 101

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

ISEBOX

MARCH 3, 2016

The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C.

eBook 70

eBook Viral Conference Content Marketing 70

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

JUNE 19, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. However, a startling 74% of marketers say they can't properly measure how their efforts impact business using data. A flowchart—the visual representation of a logical progression of things.

How To 81

How To Marketing Analytics Data 81

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Communications teams will also be able to easily access charts and easy-to-share dashboards to visualize social data in the way that matters most to their brand and internal audiences.

Data 70

Data Retail How To Sports 70

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Identifying key KPIs and integrate research and measurement protocols for influencer evaluation. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Beyond PR

OCTOBER 25, 2017

In addition, comms professionals are now able to deliver a single, dynamic report for any internal and external stakeholders to customize in the way that fits their needs, eliminating the hassle of creating multiple versions of the same dashboard. That’s how easy we make earned media reporting.

Communications 73

Communications Analytics Analysis Data 73

Communications Conversations

OCTOBER 24, 2019

I’ve been developing this resource since 2013! It still kinda blows my mind that I could essentially put my client roster against any agency in town and feel like I measure up. Whether it’s with folks on the PRSA board, a new intern with one of my clients or a new prospect. What about ACH highlights?

Social Media 79

Social Media Media Groups Blogging 79

Maxim Behar

JANUARY 18, 2023

Host : You mean the main inflation measure for this generation is their family? I have the feeling that the package of anti-inflationary measures that have been imposed have actually worked in the opposite direction and have increased inflation. Host: Now let's talk about 2013, generally one of the good years that the world was in.

Government 72

Government Education Course Ethics 72

Karen Freberg

DECEMBER 30, 2019

Hootsuite (2013 – Present). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. You see – when I was on the job market, I had a professor at Tennessee who told me I was “ not international enough ” to be competitive on the job market.

Social Media 56

Social Media Conference Travel Internal 56

PR 20/20

OCTOBER 12, 2017

For example, in my 2013 book Epic Content Marketing , I talk about how marketers can build loyal and profitable relationships with customers by delivering consistently valuable content in order to drive sales. It launched what became Red Bulletin in five countries, with 70% international and 30% localized content.

Marketing 53

Marketing Enterprise Print Film 53

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. This section looks at how you can locate problems in your workflow.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Maxim Behar

MARCH 11, 2021

Host: However, some restrictive measures will have to be observed upon arrival on the island. Maxim Behar: Quite the normal measures that we all follow in Bulgaria and everywhere we travel, such as wearing a mask, integrating strong personal hygiene and high disinfection, things we all should have incorporated long before the pandemic.

Tourism 52

Tourism Government Hotels Travel 52

Bianchi Biz Blog

FEBRUARY 7, 2022

Biden’s Build Back Better Act included several measures to support EVs — including a controversial expansion of the EV tax credit — but the package, as is, remains stalled in the Senate. However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels.

Automotive 90

Automotive Meeting Report Policies 90

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

Landis PR

MARCH 7, 2022

Biden’s Build Back Better Act included several measures to support EVs — including a controversial expansion of the EV tax credit — but the package, as is, remains stalled in the Senate. However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels.

Automotive 52

Automotive Meeting Policies Media 52

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. His personal blog is PR Studies and he edits a magazine called Behind the Spin.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”. Marketing predictions. Time to focus on blocking and tackling.

Marketing 198

Marketing Employee Content Marketing Media Training 198

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. Even the hijacking of a brand’s social media account can be damaging.

Reputation 130

Reputation Viral Employee Customer Service 130