ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Whatever you call it, reactive PR response can we a winning tactical play.

Brand 160

Brand Branding Viral Crisis Management 160

Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S.

eBook 108

eBook Infographics Pinterest How To 108

prTini

SEPTEMBER 24, 2014

Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares.

Tools 72

Tools Viral Engineering Comparison 72

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. If you wouldn’t let someone be interviewed about the business on live TV, you shouldn’t let them have access to your social account.

Social Media 91

Social Media Media Viral Tools 91

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed. I remember how vulnerable I felt while job hunting early in my PR career.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Buzzstream

MARCH 26, 2025

So I started doing full-time in 2013, but from like 2011 to 2013, I was doing like a lot of gray hat, a lot of, much riskier tactics. Then 2013 to 2015, I was, my tactics were still very sketchy, but they got a little bit cleaner. So we’ll probably exchange brand equity between us in this interview, right?

Brand 62

Brand Branding SEO Data 62

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 129

Marketing Content Marketing Advertising Advertising 129