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Defining Thought Leadership in a Business Blog

Ishmael's Corner

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism.

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Behind the Headlines with Yvonne Lorie

Cision

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What advice do you have for those looking to begin a career in PR– specifically young women or minorities?

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

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6 Research-Based Insights About Viral Content

Cision

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. Journal Of Marketing Research (JMR) , 49 (2), 192-205.

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House of Style: Q-and-A With AP Stylebook Editor Paula Froke

PRSay

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching. You may get a reward in return.

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Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. Can you imagine? Only there’s a couple of not-so-little flaws with this argument.

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The Two Most Effective Media Relations Tactics for 2013

Journalistics

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore.