Journalistics

FEBRUARY 25, 2013

In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore. What do you think?

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

APRIL 2, 2015

Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things. Oreo Cookie (@Oreo) February 4, 2013. Instead of just discussing their trip, flyers can’t resist talking about their travel. Grassroots. Real-Time Marketing. No problem.

Airlines 120

Airlines Storytelling Local Travel 120

Cision

MARCH 24, 2016

We will be able to attend local tastings, get to know the local wine and lifestyle media, and ultimately, more effectively accommodate our client’s West Coast needs. In 2013-2014, we organized a series of 10 consumer events across the country, promoting the South African wine category through food.

Local 120

Local Agency Policies Travel 120

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. In honor of Halloween, we have our scariest PR campaigns from the past decade, guaranteed to give you the chills!

Film 131

Film Viral YouTube eBook 131

PRSay

OCTOBER 17, 2022

A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! In 2021, we started noticing election misinformation starting to spiral out of control here in our local community. In Collier County, Fla., ylang ylang – ??

Communications 185

Communications Video Social Media Facebook 185

Cision

JUNE 8, 2016

The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. Will Governors Ball continue to build a loyal following, locally and nationally, despite new competition? In 2013, Kings of Leon didn’t get to play opening night, and last year was a muddy mess. 2016: An Uphill Battle.

Local 120

Local Reddit Crisis Communications Crisis 120

Cision

DECEMBER 30, 2015

Testing for quality, dose strength and purity are examples of how the pharma industry’s experience can bring a safer and more consistent medical marijuana product to market, versus patients purchasing leaves and buds from a local dispensary. Since 2013, a majority of the U.S. Translate existing research.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. The business was consistent, slow, and consistently slow until 2013. Pete: RedShift Writers, a local business messaging firm, led the charge.

Local 100

Local Writing Retail Meeting 100

5W PR

MARCH 6, 2020

Founded in 2013, AirHelp is the world’s largest air passenger rights advocate, helping passengers understand their rights and secure compensation for delayed, canceled, or overbooked flights. Traveling can be stressful, especially in an unpredictable environment where you’re not familiar with local customs or protocol.

Travel 103

Travel Technology Transportation Airlines 103

Waxing UnLyrical

FEBRUARY 25, 2013

It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. Richard Bagnall (@richardbagnall) February 19, 2013. Fleurie Amorette (@FleurieFM) February 19, 2013. And to make sure that the pr measurement provided is future looking and can drive strategy.

Handbook 87

Handbook Measurement Analysis Local 87

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. Platinum Equity’s $2.8

Internal 148

Internal International Tools Software 148

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. As of 2013, 3 percent of the U.S. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Newspapers 71

Newspapers Mobile Media Facebook 71

Critical Mention

MAY 22, 2019

76 percent of smart speaker users perform local voice searches at least weekly. Hummingbird released in 2013 and significantly changed the search landscape. Optimizing business listings for local voice queries. Voice-shopping is expected to be a $40 billion consumer channel by 2022.

SEO 76

SEO How To Google Local 76

Cision

MARCH 1, 2016

And while it may be tempting to dismiss this study because of its localization to Cyprus, note that multiple surveys of consumers find that that the most probable channels that they will see social care on are Twitter and Facebook, and that the most YouTube and blogs rank high for places that people will post reviews. .”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Critical Mention

MAY 22, 2019

76 percent of smart speaker users perform local voice searches at least weekly. Hummingbird released in 2013 and significantly changed the search landscape. Optimizing business listings for local voice queries. Voice-shopping is expected to be a $40 billion consumer channel by 2022.

SEO 67

SEO How To Google Local 67

Communications Conversations

JUNE 6, 2019

I’ve been asked to speak at a number of events over the years in locales like Seattle, Destin, Tampa, Las Vegas and many in the Minneapolis area. At the time (2013) it was my favorite show on TV. For example: My blog really led to me starting my own business –now also in its 10th year! See where it leads. I was addicted.

Blogging 133

Blogging Analytics Writing Meeting 133

Waxing UnLyrical

MARCH 12, 2013

I recently sounded off for PRSA on my view of what I saw as a challenge facing public relations professionals in 2013. My target was “ accountability ,” and I waxed eloquent (or at least I think so…take a look and let me know what you think) on the topic.

Ethics 84

Ethics Publicity Guidelines Government 84

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. As a business reporter, I find great enjoyment in learning new things.

Meeting 73

Meeting Report Media Newspapers 73

Barokas

FEBRUARY 3, 2020

I clearly remember the day (way back in 2013) that Uber and Cheezburger, one of the Internet’s most popular sites, announced they would deliver kittens to offices around Seattle in honor of National Cat Day. Have Fun with Furry Friends. Cue screams of excitement and the team frantically trying to sign up for a delivery.

Viral 78

Viral Transportation Hotels Travel 78

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Mobile 52

Mobile Media Newspapers Local 52

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen.

Company 84

Company Marketing Education Data 84

Buzzstream

MARCH 26, 2025

So I started doing full-time in 2013, but from like 2011 to 2013, I was doing like a lot of gray hat, a lot of, much riskier tactics. Then 2013 to 2015, I was, my tactics were still very sketchy, but they got a little bit cleaner. I work with a lot of local businesses, there tends to be a lot of poor distribution of links.

Brand 62

Brand Branding SEO Data 62

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Whitespark Local Pulse. This is a key element of local SEO, which is of paramount importance to most small businesses’ marketing efforts. I’d even started a running blog to practice. And here the Internet was my enabler.

Digg 104

Digg SEO System Reddit 104

The Stalwart Blog

MARCH 20, 2015

Fast forward several years later, when I hear from our client gap intelligence that of ALL the local charities, they chose the Emilio Nares Foundation as the beneficiary of its " Drives for Rides " golf tournament now in its third year.

Transportation 60

Transportation Nonprofit Local Leadership 60

NewsWhip

OCTOBER 24, 2022

She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. “As We do so with a lot of true talents in different sectors collaborating locally and around the world. Roberta explains. Challenges exist beyond the business side as well.

Data 68

Data Trends Journalism Print 68

PR 20/20

NOVEMBER 22, 2016

My favorite local hangout is a restaurant less than five minutes from my house. Many local directories still feature the old address. And my local hangout isn’t alone in this regard. A 2013 study found that 43% of local listings are wrong with errors in business name, phone number or address.

Local 40

Local Software Engineering Web 40

Communications Conversations

SEPTEMBER 18, 2015

He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013. Dave Kerpen is a agency owner and big-time influencer in the social space. Straight up. His company has a corporate blog.

Corporate 60

Corporate Blogging LinkedIn Web 60

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Steve Farnsworth. Steveology. anniejenningspr.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause.

Crisis 68

Crisis Customer Service Video Financial 68

Sword and the Script

JULY 9, 2019

Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Constant Contact measures this by the highest open rate by local time. The Definitive Guide to Engaging Email Marketing by Marketo [2013]. “In 2009, The Wall Street Journal published an article claiming that email was dead. Two percent, right?

Study 113

Study Marketing Data Analysis 113

Solo PR Pro

OCTOBER 15, 2015

A local client base is associated w/lower rate and larger client size w/a higher rate. Survey showed majority see income trending upward (2013 vs. 2014 vs. 2015). 2/2) The results show that revenue plays an important role in overall satisfaction. Does this surprise you? Do you actively seek to diversify? Chat Highlights.

Trends 40

Trends Survey Local Leadership 40

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data.

Mobile 40

Mobile Media Newspapers Facebook 40

PR Breakfast Club

JUNE 29, 2014

In 2013, California experienced its driest year on record; lawmakers were urging Governor Jerry Brown to declare a drought emergency. Last year, Vantage employees volunteered at local food and at the Ronald McDonald House. The team ran at the 2013 Wipro San Francisco Marathon on behalf of its fellow employee. Creativity.

Employee 48

Employee Skype Internal International 48

5W PR

OCTOBER 26, 2017

feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. I ate a ton of food, made an iced mocha and mingled… also Stan if you’re reading this I would really love the @krupsusa coffee machine that froths milk ☕️‍♀.

Interviews 88

Interviews Instagram Video Creativity 88

Ishmael's Corner

MARCH 31, 2015

They think of only Michael Fay, then maybe caning, chewing gum … strange odd place this Singapore.”. - Book, Conversations with Lee Kuan Yew (March 13, 2013). Many local correspondents have shared that no global statesmen terrified them more than our very own Lee Kuan Yew.”. ” - Idran Junadi, Account Director. “I

Communications 60

Communications Storytelling Local Policies 60

Mark My Words

JANUARY 15, 2015

The analysts at Deloitte reported the Premier League clubs’ revenues broke the £3bn mark in the recent 2013-14 season. Some get it right but far more don’t and prefer to be advised by their mate down the pub or a local family lawyer. Football is big business. The question is, does it really matter?

Enterprise 60

Enterprise Government Financial Local 60