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Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. We also host our annual National ¡Bravo! Nothing is out of your reach, but you need strategy, drive and commitment.
In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore.
We will be able to attend local tastings, get to know the local wine and lifestyle media, and ultimately, more effectively accommodate our client’s West Coast needs. In 2013-2014, we organized a series of 10 consumer events across the country, promoting the South African wine category through food.
Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. The business was consistent, slow, and consistently slow until 2013. Pete: RedShift Writers, a local business messaging firm, led the charge.
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.
I’ve been asked to speak at a number of events over the years in locales like Seattle, Destin, Tampa, Las Vegas and many in the Minneapolis area. Over the last 10 years, I’ve also learned a ton–about blogging, about social media, about writing, and about human behavior. 2 – Write in the moment!
In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. Platinum Equity’s $2.8
For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Right now, the biggest focus is on writing and presenting content for mobile consumption.
Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. There are so many gems in his writing. Truthfully.
I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. As a business reporter, I find great enjoyment in learning new things.
Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. When she’s not writing you can find her at music festivals, hiking or snowboarding. Steve Farnsworth.
Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. When she’s not writing you can find her at music festivals, hiking or snowboarding.
In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen.
One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. Then 2013 to 2015, I was, my tactics were still very sketchy, but they got a little bit cleaner.
He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013. Dave Kerpen is a agency owner and big-time influencer in the social space. Straight up. His company has a corporate blog.
I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. @laurenmagenta: I was working full-time at Martha Stewart right out of college.
Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.
Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR.
Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.
The top predictors of hourly rate are total PR experience , local client base (geographic limitation associated with a lower rate), larger typical client size , and Solo PR PRO Premium membership. The majority of respondents see income trending upward (year-to-year, 2013 to 2015). Limitations of local client base.
Images of cooking are ‘front of mind’ when writing about my experiences in commissioning and editing a series of books on the history of public relations. The editorial journey began in July 2013 when I first discussed the book proposal with the publisher, Palgrave Macmillan. From fruitcake to iced cupcake.
Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. 1 Do Things that Don’t Scale.
I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. @laurenmagenta: I was working full-time at Martha Stewart right out of college.
Images of cooking are ‘front of mind’ when writing about my experiences in commissioning and editing a series of books on the history of public relations. The editorial journey began in July 2013 when I first discussed the book proposal with the publisher, Palgrave Macmillan. From fruitcake to iced cupcake.
Images of cooking are ‘front of mind’ when writing about my experiences in commissioning and editing a series of books on the history of public relations. The editorial journey began in July 2013 when I first discussed the book proposal with the publisher, Palgrave Macmillan. From fruitcake to iced cupcake.
Writing on the platform, Medium’s operations chief Andy Doyle noted: “This investment strengthens Medium for the foreseeable future and allows us to continue, heads down, running hard to fully realize our vision.” ” Business Insider co-founder and publisher Henry Blodget (Photo: Peter Himler).
For me, as a local government employee, there are clear political boundaries. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write.
In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.
Compared to the giant ice pop, this one was just a local promotion, but it was far more alarming. Just before leaving on a flight to her native South Africa for Christmas in 2013, Sacco, a smart and presumably social-media-savvy employee of IAC, posted a racially-charged tweet about AIDS. The “Iron Man 3” fake attack.
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