2013 Measurement Print 
Prowly
FEBRUARY 18, 2025
5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral.
Journalistics
FEBRUARY 25, 2013
It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). What do you think?
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Stephen Waddington
SEPTEMBER 29, 2021
The New York Times printed the article in full. Practice includes research, planning, content, and measurement, in addition to media channels. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives.
Communications Conversations
DECEMBER 16, 2014
How did you measure success for an event like this? 21, 2013 that the store had it’s first official full day of business after a national announcement. The wall is interactive, if you ever stood in the foot prints and waved your hands, and we were not able to turn it off. But, that’s really nit-picking. And, it was fun!
Cision
MAY 11, 2015
New ways to accurately measure and track PR’s value. The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. How do you innovate PR? The proliferation of owned media. Media’s evolving landscape.
Cision
SEPTEMBER 10, 2015
As of 2013, 3 percent of the U.S. For example, suppose, in a high-stress workplace where excessively long hours are common (such as long-distance driving or certain high-tech companies), when individuals can use personal systems to measure the physical impact, does the employer have a legal or ethical responsibility to allow a person to rest?
Lauri Pehar Borsh
AUGUST 9, 2014
It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. However, buy-in for this notion has been slow.
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