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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Media Relations' It’s all about building relationships.

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The Two Most Effective Media Relations Tactics for 2013

Journalistics

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

.” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. I’d also suggest adding social media feeds to it.

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5 Benefits Of Interning At A PR Firm

ImPRessions - Crenshaw Communications

The National Association of Colleges and Employers (NACE) found that, since 2013, 60% of each graduating class had participated in an internship and/or co-op at some point in their college career. An internship, on the other hand, can offer relevant career experience and even help secure that first job. .

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Behind the Headlines with Yvonne Lorie

Cision

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. The published results trumpeted bacon and eggs as the “All-American breakfast” and bacon sales soared.

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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

journalists say they would be unable to carry out their work without social media. That’s an increase from 2013 when 41 percent of respondents felt this way. . And the increases aren’t just in how many journalists are using social, but also how many different types of social media they’re using.