Bianchi Biz Blog

APRIL 18, 2022

I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules.

Meeting 78

Meeting Automotive Media Newspapers 78

Communications Conversations

JULY 27, 2015

According to a 2013 Pew Internet study , only 46 percent of Americans 65 and older had access to a smart phone and broadband internet in 2013. ” Just look at social media for a moment–just one component of the “digital” in the digital divide. Social media helps make you smarter.

Newspapers 60

Newspapers Education Social Media Comparison 60

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 52

Mobile Media Newspapers Local 52

Beyond PR

FEBRUARY 13, 2018

percent in 2013 and exceeding the numbers for both whites and Hispanics. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. African American participation in social media has been spotlighted in recent years. percent, up from 59.3

Television 72

Television Education Groups Community 72

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Early evening and local morning news viewership is also up for a second year in a row.

Mobile 40

Mobile Media Newspapers Facebook 40

Solo PR Pro

NOVEMBER 15, 2016

The blog is dead, long live social media! Out with social media, in with mobile! Boston: Pearson, 2013. The advent of the newspaper in the 17th century has had a long lasting impact on our culture. In the 21st century, newspapers, radio, and television have changed dramatically but, still, exist.

Communications 40

Communications Newspapers Television Radio 40

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. Rebekah Brooks is back.

Newspapers 60

Newspapers Print Twitter Instagram 60

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

NOVEMBER 1, 2016

An MNR is a branded webpage that is a combination of text and multimedia assets designed to increase visibility and engagement through various distribution and social media channels. According to Pew Research Center, the portion of Americans who get their news on a mobile device has increased from 54% in 2013 to 72% in 2016.

Web 40

Web Mobile SEO Technology 40

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. The creators: You know the Wall Street Journal, it’s one of the largest newspapers in the U.S.

Marketing 74

Marketing Conference Content Marketing Agency 74

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. It surely does not work in the age of social media, round-the-clock news, and newsjacking.

Television 40

Television Corporate Infographics Radio 40

Norton's Notes

FEBRUARY 17, 2015

This campaign got me thinking, I have seen quite a few interesting personalisation campaigns recently whether they are in the newspapers or on my Facebook feed so I thought I would share some of my favourites. During the summers of 2013 and 2014, Coca-cola cans and bottles hit stores nationwide with a slight twist.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

Mark My Words

AUGUST 2, 2021

He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). Depp has two kids, they look at social media, they’re aware of the outrageous things that are written. Newspapers labelled them her ‘girl squad’. Some might suggest that Depp’s career had long been on the downturn.

Film 60

Film Reputation Writing Instagram 60

Mark My Words

MARCH 29, 2021

Yet as Alexi Robichaux, who co-founded BetterUp in 2013, points out, Harry does bring a unique perspective. “He It might strike the cynical as Californian word salad akin to Aniston’s declaration, upon joining Vital Proteins, that: “Collagen is the glue that holds everything together.

Corporate 60

Corporate Interviews Community Newspapers 60

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading. Trump’s cabinet picks.

Journalism 28

Journalism Guidelines Government Training 28