2013 Pitching Print 
Prowly
FEBRUARY 18, 2025
Because people buy stories, not sales pitches. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral.
Cision
MARCH 29, 2016
According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.
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Journalistics
FEBRUARY 25, 2013
It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). This is nirvana for a media relations professional. So how can you do it?
Cision
MAY 11, 2015
The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. How do you innovate PR? What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research.
Communications Conversations
DECEMBER 16, 2014
I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. 21, 2013 that the store had it’s first official full day of business after a national announcement. It was Nov.
Waxing UnLyrical
DECEMBER 11, 2013
Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). 300 crore (~$48.3M) in FY 2013. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. We republish it with minor edits and updates.
Sword and the Script
SEPTEMBER 10, 2019
I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report.
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