Wadds Inc.

OCTOBER 4, 2023

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. The blunt language is clearly designed to shock” - Financial Times.

Branding 122

Branding Brand Reputation Financial 122

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Consumer Strategy 245

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Adidas could have seen the hate speech writing on the wall way back in 2013 when they first partnered with the rapper after his split with Nike. Adidas shouldn’t have signed West in 2013.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. Some things never change. Edelman elevates marketing PR.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Presspage

DECEMBER 2, 2021

Team size, risks, and reputation management all play a role in explaining why a lot of global enterprises consider security as a key factor when choosing a partner or service provider for their businesses. Most successful cyberattacks can be traced back to human error – the larger your team, the bigger the risk.

Software 135

Software Enterprise Data Internal 135

Sword and the Script

NOVEMBER 23, 2021

Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. Thought leadership can fix damaged reputations. This isn’t a new datapoint, but it’s definitely been a consistent one. click image for higher resolution).

Leadership 171

Leadership B2B Study LinkedIn 171

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration.

Reputation 60

Reputation Communications Financial Internal 60

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

In 2013, General Electric embarked on a program to make their employees brand ambassadors – for the express purpose of recruiting. Companies who neglect to cultivate communication, engagement, and brand ambassadorship are missing chances to boost reputation and trust. Employees are credible influencers.

International 136

International Internal Communications Employee 136

Onclusive

MAY 18, 2017

PR is the most effective tool for reputation management. We all watch along uncomfortably when large companies handle crises poorly, which is exactly why crisis communications and reputation management are so important for companies of all sizes. I’ve experienced this long-tail effect of PR firsthand.

Advertising 150

Advertising Advertising LinkedIn Data 150

Waxing UnLyrical

FEBRUARY 13, 2013

Geoff Livingston (@geoffliving) February 5, 2013. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo. That was the second coolest project I’ve ever worked on in my career.

SEO 164

SEO Content Marketing Marketing Software 164

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Richard Bagnall (@richardbagnall) February 19, 2013.

Handbook 87

Handbook Measurement Analysis Local 87

Sword and the Script

JULY 28, 2020

In 2013 it shuttered after 30 years. In my observation, it’s still central to the company’s visibility and reputation in the space. Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ).

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

PR Conversations

JUNE 28, 2020

In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media. A refreshed model graphic and process was published by Gini in February/March 2020 – with Reputation added to the centre. Instead emphasis was on use of digital tools.

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

MARCH 29, 2016

Spin is something that the public is increasingly skeptical of, and this impacts the reputation of all communication professionals. TJ Roach of Purdue University (2013) recommends eliminating any impediment to a journalist or influencer actioning your press release… including the elimination of embargoes. Take control of the mix.

Retail 120

Retail Pitching Print Writing 120

Presspage

DECEMBER 2, 2021

Team size, risks, and reputation management all play a role in explaining why a lot of global enterprises consider security as a key factor when choosing a partner or service provider for their businesses. Most successful cyberattacks can be traced back to human error – the larger your team, the bigger the risk.

Software 78

Software Enterprise Data International 78

Waxing UnLyrical

JANUARY 24, 2013

As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co. It’s important that you are as prepared as possible.

Big Data 100

Big Data Data Publicity Analytics 100

PRSay

DECEMBER 19, 2018

And after a reputation-damaging 2013 documentary about captive killer whales, SeaWorld’s attendance and revenue started to pick up again in 2018, thanks to new pricing strategies and a commitment to being transparent about their treatment of wildlife.

Trends 112

Trends Crisis Corporate Course 112

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR in High Definition

FEBRUARY 24, 2020

After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. Companies have both ‘character’ reputations (‘do I like you?’)

Leadership 71

Leadership Employee Reputation Hotels 71

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. The restaurant feels that their reputation was damaged from the negative publicity. That’s half a million tweets containing this one hashtag.

Crisis 100

Crisis Crisis Management Video Conference 100

Contently - Strategy

JANUARY 9, 2019

In 2013, he began uploading goofy, day-in-the-life vlogs, but in 2019, he exclusively posts heavily edited, frantic, get-rich-quick advertisements. Though it might seem appealing to hire video producers who work on assignment and never ask questions, demanding compliance from your team will damage your reputation.

Video 103

Video Branding Brand YouTube 103

NewsWhip

OCTOBER 9, 2024

Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. In a volatile world, NewsWhip provides them with a quantified view of hundreds of reputation related topics and automatically spots any potential crisis they may face.

Viral 78

Viral Privacy Ethics Technology 78

Stuart Bruce

MAY 29, 2015

Attention and reputation boost from annual report. Until 2013 Dell was a publicly listed company, when it became privately owned again. Not publishing a report means that Dell loses the attention and boost to its reputation it would have got from its annual report.

Report 60

Report Financial Corporate Reputation 60

Waxing UnLyrical

JUNE 25, 2014

” When HMV fired 60 staff members in January 2013, a staff member hijacked their official account to send a series of devastating tweets. These days, there is no better tool than social for ruining or rescuing your reputation in an instant. Don’t be too big to apologize. Know when to embrace the funny side.

Social Media 91

Social Media Media Viral Tools 91

MaccaPR

OCTOBER 3, 2016

In 2013, the Boston College Center for Corporate Citizenship and Ernst & Young LLP (EY) conducted a survey on corporate sustainability reports. Want to improve your organization’s reputation? Corporate Sustainability Reports Rise in Popularity. The Value of Corporate Sustainability Reports Goes Beyond Just Reporting. Reduce waste?

Corporate 71

Corporate Report Survey Government 71

Stephen Waddington

APRIL 27, 2018

The service has been led by moderniser Alex Aiken since 2013. It’s a view evidenced by the reputation of GCS within Government, and the operating models and campaigns shared in the new communication plan. In this time he’s driven an agenda of professionalism in communication, underpinned by planning, data, performance and measurement.

Government 60

Government Communications Policies Data 60

wiredPRworks

JULY 1, 2016

In 2013, I attended the event, my second MPI event, for the first time. The post Meeting and Event Pros to Talk Industry Trends at Chicago Industry Xchange appeared first on WIRED [Personality + Reputation] Works. I loved meeting so many interesting people and learning about their intriguing work!

Industry 49

Industry Meeting Trends International 49

Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. One thing an advanced guide does is give you a bigger reputation as an expert in your field. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S.

eBook 108

eBook Infographics Pinterest How To 108

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. reputation; and. Two factors drove the art market’s resurgence: 1. Theoretical versus practice.

Marketing 87

Marketing Video Communications Reputation 87

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014).

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014).

Social Media 60

Social Media Media Television Radio 60

Mark My Words

NOVEMBER 2, 2020

The allegations of violence spanned the period between 2013 and 2016, when the couple split. Now, this ruling, and the revelations from the trial, have done huge damage to Johnny Depp’s reputation and career. Mr Depp is suing Ms Heard, 34, in the US in a separate case, over an opinion piece she wrote in the Washington Post.

Film 60

Film Insurance Insurance Reputation 60

David PR Group

NOVEMBER 30, 2014

In addition, Bezos personally purchased the Washington Post in 2013 and has rebuilt that renowned newspaper’s newsroom and steered it back into a trend-setting news outlet. appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Ebola Doctors and Nurses. The post Person of the Year, 2014?

Groups 75

Groups Television Retail Survey 75

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. It’s an ISO 27001:2013 certified platform, compliant with both Europe’s GDPR legislation and equivalent regimes across the world. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78