Cision

AUGUST 7, 2015

With so much information available to the public with just the click of a mouse, how do media professionals maintain their authority over the news? Social media has transformed the way journalists work, share their stories and interact with PR professionals and the public. Social media is a necessary evil.

Social Media 120

Social Media Journalism Media Study 120

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Trends 2015 digital marketing predictions 2015 social media predictions' Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Media 152

Waxing UnLyrical

APRIL 22, 2013

Boston_Police) April 20, 2013. Three Random Thoughts on April 19, 2013 is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Three Random Thoughts on April 19, 2013. Personal Shonali Burke Social Media #boston 4-19-13 friday april 19 life goes on' Officers sweeping the area. Stand by for further info.

Community 87

Community Examples Twitter LinkedIn 87

Melissa Agnes

MARCH 3, 2014

Twitter is the social media platform that dominates the dissemination of news, updates and discussions in a crisis. Twitter also reported that they had 54 million active users at the end of 2013. So what does this mean for your crisis communications?

Crisis Communications 258

Crisis Communications Crisis Communications Twitter 258

The Proactive Report

OCTOBER 12, 2015

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

Social Media 100

Social Media Media Ethics Groups 100

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

The National Association of Colleges and Employers (NACE) found that, since 2013, 60% of each graduating class had participated in an internship and/or co-op at some point in their college career. An internship, on the other hand, can offer relevant career experience and even help secure that first job. .

Internal 398

Internal International B2B Construction 398

Rock the Status Quo

AUGUST 11, 2014

In the survey, journalists state the following are the most sought-after types of content in an online newsroom: press releases, breaking news items, media relations contact information, fact sheets, high-res images, press kits and executive biographies. I’d also suggest adding social media feeds to it. by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Communications Conversations

FEBRUARY 8, 2018

But, that post and Amanda’s note got me thinking: How far have we really come in social media marketing circles in just five years. Because, lately, I’ve been thinking a lot about the NEGATIVE effects of social media marketing. Think about how MUCH social media marketing has evolved in five years.

Social Media 60

Social Media Trends Media LinkedIn 60

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013. What is social media ROI?

Analytics 231

Analytics Marketing How To Community 231

Cision

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. The post Satisfying Regulation Fair Disclosure (RegFD): 8-K, News Releases, IR Websites, Social Media appeared first on Cision.

Social Media 120

Social Media Media Facebook Report 120

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. How NOT to Run Your Social Media.

Social Media 91

Social Media Media Viral Tools 91

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Social Media Is the Means to Many Success Metrics.

Social Media 82

Social Media Media YouTube Film 82

Polaris

DECEMBER 30, 2014

With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. Data from July 2013 reports the platform has 70 million users. If you need help getting started with social media, get in touch.

Pinterest 196

Pinterest Instagram Brand Branding 196

Melissa Agnes

MAY 16, 2015

They recently conducted a research study to determine the characteristics and attributes that make a good crisis communication message on social media. With that said, tune in to discover what their study suggests is the recipe for effective crisis management messaging on social media. Subscribe via email.

Crisis 162

Crisis Crisis Management Crisis Communications Study 162

The Proactive Report

JULY 4, 2014

Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. Content Marketing Social Media Marketing Tips ads algorithm facebook News Feed' People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like. 626 793 4911.

Facebook 226

Facebook Analytics Video Advertising 226

PR Job Coach

MAY 28, 2014

Author bios: Tori Randolph Terhune is an award-winning author, speaker, coach and public relations and social media professional. Tori and Betsy''s first book, “Land Your Dream Career: 11 Steps to Take in College," ( [link] ) was listed in the American Library Association''s Bests of 2013.

How To 219

How To Groups Engineering Twitter 219

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Adidas could have seen the hate speech writing on the wall way back in 2013 when they first partnered with the rapper after his split with Nike. The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Stephen Waddington

JUNE 6, 2020

We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation. You should buy a copy for your boss. I’m grateful to Langham for reuniting Steve Earl and I.

Reputation 153

Reputation Financial Case Study Banking 153

The Stalwart Blog

SEPTEMBER 25, 2015

I entered into a class entitled JMS 210: Social Media In The Digital Age. Nostalgia #Senior Social media is a constantly evolving force, but these three digital moments have had such a great impact on PR and marketing, my professors are still teaching them almost two years later. Oreo was 2013’s Super Bowl champion!

Social Media 60

Social Media Media YouTube Video 60

5W PR

JANUARY 22, 2018

By: Lauren F, Social Media Specialist. How Instagram is shaping 2018 social media trends for brands. that sent all other social media platforms directly to second place? Just 17 months was all it took for Instagram’s popular stories feature to rise to the top, attracting over 500 million users daily.

Instagram 68

Instagram Social Media Media Retail 68

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Communications Conversations

JANUARY 2, 2020

That post represented the start of my social media journey. That was my social media “ground zero” moment. I was a social media addict. I had heard of him earlier as he essentially started social media at Thomson Reuters (at least here in MSP). I still remember my first blog post.

Social Media 78

Social Media Media LinkedIn Instagram 78

ImPRessions - Crenshaw Communications

MAY 7, 2020

Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . At Digiday, Anna covers retail and internet marketing focusing on digital strategies of big-box retailers and DTC startups. . Khadeeja Safdar @khadeeja_safdar. Phil Wahba @philwahba.

Retail 245

Retail Twitter Real Estate Trends 245

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. The Technology Challenge.

Corporate 100

Corporate Digital PR Social Media Study 100

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Top 50 Most Overused Words in Press Releases for 2013. Want to see how to do this for your blog?

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Melissa Agnes

MAY 15, 2014

With today’s Internet and social media landscape, defamation cases are on the rise. On the surface, there was nothing disparaging about this 2013 review, and it seemed to be based on fact. By Whitney C. Gibson, Internet defamation attorney. Thus, there is a great need to protect the reputations of individuals and businesses.

Reputation 173

Reputation Viral Small Business Tools 173

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Media Relations 232

Media Relations Marketing Media Fashion 232

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. but did you enhance brand. It’s reality #measurePR. I love that last one!

Measurement 106

Measurement Corporate Survey Viral 106

Wadds Inc.

OCTOBER 4, 2023

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. We got a lot right in both books, but we also had a couple of misses.

Brand 122

Brand Branding Reputation Financial 122

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. It also launched a social media campaign with humorous memes and messages about the dangers of the behavior. McDonald’s wrong-time marketing?

Brand 160

Brand Branding Viral Crisis Management 160

Ishmael's Corner

AUGUST 24, 2014

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. The best business storytelling in today’s world comes from journalists.

Leadership 164

Leadership Blogging Storytelling SEO 164

Shift Communications

OCTOBER 8, 2014

Beyoncé did this last year, surprising everyone as they woke up on December 13, 2013 with a 14-track album that featured a fully directed music video for each track. When the occasional thing does slip out, Beyoncé responds in her own sly way via things like social media to set the record straight. No marketing plan.

Marketing 165

Marketing Radio Video Creativity 165