Cision

NOVEMBER 24, 2015

Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier. In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr.

Examples 120

Examples Viral YouTube Infographics 120

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. MGM films staged a telekinetic surprise.

Film 131

Film Viral YouTube eBook 131

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. but did you enhance brand. It’s reality #measurePR. I love that last one!

Measurement 106

Measurement Corporate Survey Viral 106

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. What social media guru Ekaterina Walter aptly called the “newsfeed mentality” at last month’s FutureM conference lies at the very heart of RTM.

Marketing 138

Marketing Conference Trends Viral 138

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

prTini

SEPTEMBER 24, 2014

Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. You can A/B test keywords and hashtags on social media, news outlets and search engines to identify the best way to word messages for each channel your audience is on. Viral Content Buzz. Lucky for you, I’m a tool connoisseur.

Tools 72

Tools Viral Engineering Comparison 72

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Buzzstream

MARCH 26, 2025

I, I’ve been following your stuff for a long time on your newsletter and I see you on social media all the time. So I started doing full-time in 2013, but from like 2011 to 2013, I was doing like a lot of gray hat, a lot of, much riskier tactics. He’s got a book, also co-founder and CEO of Rankability.

Branding 62

Branding Brand SEO Data 62

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms?

Marketing 40

Marketing Viral Fashion Product Launch 40

Flatiron Communications

JULY 25, 2014

She then outlined the event format wherein a handful of editors and reporters who have sourced news, verified or debunked the reports and crowd-sourced stories — all through social media — will share their stories in a series of lightning rounds. It [official social media feeds] helps us get to original documents.

Airlines 37

Airlines Journalism Twitter Social Media 37

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Branding 48

Branding Brand Crisis Social Media 48

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Even the hijacking of a brand’s social media account can be damaging. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment.

Reputation 130

Reputation Viral Employee Customer Service 130