Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

Content Marketing 60

Content Marketing Marketing Television Film 60

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. Local television is seeing an uptick in viewership, particularly around the evening news. How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. Certain kinds of smart televisions can “overhear” conversations. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content?

Trends 120

Trends Mobile Web System 120

David PR Group

NOVEMBER 30, 2014

Amazon Prime, though launched in 2005, reached new heights in the past year as it enables customers who pay an annual membership fee to receive free two-day shipping on many products as well as access to a vast array of online movies, television, music, and cloud storage.

Groups 75

Groups Television Retail Survey 75

Beyond PR

FEBRUARY 13, 2018

percent in 2013 and exceeding the numbers for both whites and Hispanics. population , spending more time with television, magazines and radio. Alongside positive economic news, African Americans have also seen gains in education. percent, up from 59.3 A Connected And Engaged Community. society that deserves attention.

Television 72

Television Education Groups Community 72

Mindful Marketing

APRIL 23, 2022

Whether toddlers should be by themselves on road-trips is a worthy question, as is why people a half-world away are watching a decade-old television show. ’ is a documentary-style television program in which Japanese parents send their toddlers on their first independent errands. ‘ Old Enough ! ‘ Old Enough !’

Television 79

Television Film Video Company 79

Bianchi Biz Blog

SEPTEMBER 7, 2021

While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier. Describe the craziest or most fun story you have written.

Meeting 91

Meeting Transportation Media Journalism 91

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing.

Marketing 107

Marketing B2B Interviews Content Marketing 107

Lauri Pehar Borsh

AUGUST 9, 2014

It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. However, buy-in for this notion has been slow.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. However, buy-in for this notion has been slow.

Social Media 60

Social Media Media Television Radio 60

Critical Mention

FEBRUARY 23, 2021

Padhye was promoted to CTO in August of 2020 in recognition of his contributions to the Critical Mention platform since joining the team in 2013.

Analytics 78

Analytics Technology Instagram Leadership 78

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. Local television is seeing an uptick in viewership, particularly around the evening news. How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Mindful Marketing

DECEMBER 12, 2020

Market research apparently pegs football fans as key consumers of insurance, which would explain why televised games contain so many commercials for the likes of Liberty Mutual, Geico, and Progressive. Johnson was ousted from his job in March of 2013, just 14 months after he started.

Insurance 87

Insurance Insurance Retail Sports 87

Solo PR Pro

NOVEMBER 15, 2016

Boston: Pearson, 2013. Can you imagine the debates and discussion in 1927 when the television was introduced? In the 21st century, newspapers, radio, and television have changed dramatically but, still, exist. and Bey-Ling Sha. ” Cutlip and Center’s Effective Public Relations.

Communications 40

Communications Newspapers Television Radio 40

PR in High Definition

OCTOBER 19, 2017

ad campaign from 2006, which was banned from British television after the slogan was deemed ‘too risque’. British Gas came into trouble in 2013 when it scheduled a feedback Twitter Q&A on the same day as it increasedg y bills by 10%, predictably steering the conversation one-way.

How To 69

How To Crisis Groups Facebook 69

The Stalwart Blog

JANUARY 28, 2016

Brianna Bruinsma , Stalwart summer 2013 intern. As an intern I was really interested in media placements, such as television segments and live event coverage. Current position — LEWIS PR, Account Executive . What I learned at Stalwart? My three month internship at Stalwart Communications was nothing short of amazing.

Internal 60

Internal International Retail Ethics 60

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. Local television is seeing an uptick in viewership, particularly around the evening news. How big is “significant”?

Mobile 40

Mobile Media Newspapers Facebook 40

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women.

Meeting 74

Meeting Automotive Media Journalism 74

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. The image, sent from the @ATT Twitter ID, said, “Never Forget.” The negative reaction on Twitter was swift.

Television 40

Television Corporate Infographics Radio 40

Critical Mention

APRIL 26, 2017

Falk Endowed Professor of Sport Management at Syracuse University’s Falk College in July 2013. Many of his innovative marketing and promotional ideas have appeared on television and in published textbooks. Michael Veley was named the inaugural Rhonda S.

Sports 60

Sports Internal International Enterprise 60

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

YouTube 28

YouTube Advertising Advertising Television 28

Where the Fishermen Ain't

OCTOBER 25, 2013

If PR inspires people to build something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed.” I believe that looking to open-source and hacker communities gives us the answer. You can also read the full text after the jump. Friday5: Let’s Hack Public Relations. By Phil Gomes.

Publicity 39

Publicity Wikipedia System Community 39

Maxim Behar

MARCH 11, 2021

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. Everything we remember from our past, before March 13, 2013, does not work today.

Tourism 52

Tourism Government Hotels Travel 52

Contently - Strategy

FEBRUARY 1, 2019

” Think about how often celebrities are “cancelled” today because someone rooted around in their Twitter archive and found problematic messages from 2013. That kind of detective work is a skill Gen Z has already acquired. That means brands have to be cautious. Gen Z does not care where they watch video.

YouTube 112

YouTube Instagram Ethics Film 112

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Social Media 115

Social Media Marketing Media Creativity 115