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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. Customer support is available 24/7/365. .

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. Some things never change. Edelman elevates marketing PR. He started the PR agency that still bears his name in 1952.

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The Implications of the Growth of Social News

Cision

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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6 Research-Based Insights About Viral Content

Cision

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

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Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

But apparently that doesn’t play well on television. I recently sounded off for PRSA on my view of what I saw as a challenge facing public relations professionals in 2013. Those of us who care, do our utmost to ensure that what we do and how we do it on behalf of clients or employers is beyond reproach.

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General Electric Theater: Reagan met Content Marketing in 1954

Sword and the Script

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

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The State of the News Media 2015

Journalistics

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Local television is seeing an uptick in viewership, particularly around the evening news. Local television is seeing an uptick in viewership, particularly around the evening news. How big is “significant”?