ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” 3) Marketing Smarts .

Marketing 108

Marketing B2B Interviews Content Marketing 108

David PR Group

NOVEMBER 30, 2014

I have suggested a few nominees, and you can vote for one of them or write-in your own. With Bezos at the helm, the company has transformed how many of us buy goods and watch movies and television shows; it will likely change how we buy other things in the future.

Groups 75

Groups Television Retail Survey 75

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. That might be late at night or on a weekend or in the middle of a holiday. The negative reaction on Twitter was swift.

Television 40

Television Corporate Infographics Radio 40

Solo PR Pro

NOVEMBER 15, 2016

Boston: Pearson, 2013. From cave writing to messengers riding on horseback we continue to change how we communicate. Can you imagine the debates and discussion in 1927 when the television was introduced? In the 21st century, newspapers, radio, and television have changed dramatically but, still, exist. and Bey-Ling Sha.

Communications 40

Communications Newspapers Television Radio 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Social Media 116

Social Media Marketing Media Creativity 116