Cision

NOVEMBER 24, 2015

In 2013, a photographer brought a lawsuit against BuzzFeed for the use of a photo he originally posted in Flickr. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.

Examples 120

Examples Viral YouTube Infographics 120

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. but did you enhance brand. It’s reality #measurePR. I love that last one!

Measurement 106

Measurement Corporate Survey Viral 106

Cision

MARCH 24, 2016

It’s every brand’s dream to go viral, but it doesn’t often happen. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. In 2013, Oreo did this with their famous Super Bowl tweet. It will make more of an impact than a polished, scripted message. Grow awareness.

Branding 120

Branding Brand Viral Trends 120

Prowly

FEBRUARY 18, 2025

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. Thanks to media monitoring, you can watch how people interact with your brand in real time, allowing you to respond, adjust and mitigate crises. Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

Cision

JULY 20, 2015

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Want to learn the three ways to make your idea go viral? Statistics like these prove how difficult it is for professionals to spread the word about their ideas. Getting the message out is a lot different from being heard. Look Around You.

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. This is exemplified in the rise of bloggers, influencers, and viral videos. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result?

How To 120

How To Marketing YouTube Study 120

Barokas

DECEMBER 20, 2018

As we’re all drumming up the best and brightest to get our clients noticed in the year ahead, I wanted to share some inspiration in a few of the merriest viral holiday ad campaigns the Internet could find. Here’s hoping they spark the warm and fuzzies, and maybe a few fresh ideas for the new year. Happy Holidays!

Airlines 88

Airlines Viral Travel Groups 88

Shift Communications

OCTOBER 7, 2014

One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout. Thus, brands have been forced to place a premium on keeping pace with this demand, and many have risen to the challenge and garnered impressive results.

Marketing 138

Marketing Conference Trends Viral 138

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. Creativity strikes back.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. The instigator of chuckles, deep belly laughs and viral buzz. Here are a few that have proven to work: Infuse Your Campaign with Comedy.

Viral 78

Viral Transportation Hotels Travel 78

Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S.

eBook 108

eBook Infographics Pinterest How To 108

Cision

MARCH 1, 2016

One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan. The perpetuation of a “viral” story on digital channels can be hours. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. You won’t get coverage by simply including a video here and an image there.

eBook 70

eBook Viral Conference Content Marketing 70

prTini

SEPTEMBER 24, 2014

Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares. Plus, a sample of wine at the store could taste completely different with the food you have planned. Lucky for you, I’m a tool connoisseur.

Tools 72

Tools Viral Engineering Comparison 72

NewsWhip

JULY 7, 2021

Complex reported that this wasn’t an unusual tactic — before his r elease of Yeezus in May 2013, video clips of his face rapping along to his song ‘New Slaves’ began playing seemingly randomly on buildings in major cities around the world as part of its promotion. . engagements.

Consumer 78

Consumer Branding Brand Fashion 78

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. ” When HMV fired 60 staff members in January 2013, a staff member hijacked their official account to send a series of devastating tweets.

Social Media 91

Social Media Media Viral Tools 91

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Buzzstream

JUNE 16, 2021

me in 2013, from Throwing Sh*t Against the Wall & Analysing What Sticks, “by deconstructing the success of others you can improve your own chances”. ~ me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. study successful content & try to figure out why it worked”. ~

Digital PR 160

Digital PR Film Instagram Writing 160

Buzzstream

MARCH 26, 2025

So I started doing full-time in 2013, but from like 2011 to 2013, I was doing like a lot of gray hat, a lot of, much riskier tactics. Then 2013 to 2015, I was, my tactics were still very sketchy, but they got a little bit cleaner. Nathan Gotch: Yeah. It’s funny I’ve technically I’ve been doing SEO since 2011.

Branding 62

Branding Brand SEO Data 62

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. December 2013: Focusing on a Few 2014 Content Marketing Predictions. “Not all predictions are positive. For this, I apologize.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). We researchers often only focus on what good can be accomplished with social media at our fingertips.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

APRIL 13, 2016

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!

Marketing 40

Marketing Viral Fashion Product Launch 40

Flatiron Communications

JULY 25, 2014

When you dig a little deeper, we learned that the photo was not from 2014, but actually from 2013 when there were riots in Sao Paulo. We also can predict which videos are about to go viral. .” The first thing we saw was a lot of images being tweeted around the country. This one was shared the most.

Airlines 37

Airlines Journalism Twitter Social Media 37

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Branding 48

Branding Brand Crisis Social Media 48

Norton's Notes

JULY 26, 2017

The video ended up going viral on the internet and making it to all of the main news channels. The brand went viral on social media in early May – not always a good thing in this instance. A #hashtag was created of #DeleteUber that went viral in response to this commotion and Lyft was boosted in users. Lyft 1 Vs Uber 0.

Social Media 49

Social Media Airlines Media Viral 49

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment. The good news is that “viral” customer service works both ways. The Security Breach.

Reputation 130

Reputation Viral Employee Customer Service 130