Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Although my college education was geared towards advertising and then broadcast journalism, I ultimately gained my first real job opportunity in PR and it all went from there.

Automotive 245

Automotive Resources Consumer Course 245

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. Creating successful PR campaigns means determining early on what you want to achieve.

Examples 104

Examples How To Product Launch Print 104

5W PR

SEPTEMBER 27, 2019

Some of the same duties common in the nonprofit sector often apply to the corporate sector as well. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. It’s become accepted terminology for PR-focused, tech-enabled companies since. Is PRTech finally in the same ballgame as MarTech or AdTech? Is it all one in the same now that marketing and PR are more interwoven? SFM: Yes, exactly.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

FEBRUARY 1, 2016

Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon. Snapchat provides brands and advertisers with one of the most engaged social platforms as an outlet for advertising opportunities. By the end of 2015, she was able to leave her day job.

Brand 120

Brand Branding Case Study Advertising 120

Doctor Spin

FEBRUARY 7, 2025

Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. Source: M/C Journal 3 Marshall, P. Seriality and Persona. M/C Journal, 17, 110. subcultures, fandoms, political movements).

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. Social media advertising is useless (or is it?). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Shock, horror!

SMB 84

SMB Nonprofit Social Media Case Study 84

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. The order of most to least trusted remained the same in 2014 and 2015: NGOs. Jeremy Bamidele is a corporate communications specialist, publicist, and journalist based out of Los Angeles. Trust is an important concept in commerce.

Study 120

Study Engineering Mobile Crisis 120

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. “We are bombarded with information. Our attention is constantly under attack.

Storytelling 120

Storytelling Skype Energy Software 120

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 2,938 crore (~$473.8M) by the end of 2014. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 94 crore (~ $15.1M) in FY 2012 to Rs.300

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Cision

AUGUST 17, 2015

Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Pinterest is engineered for (native) discovery.

Pinterest 120

Pinterest Banking Mobile Trends 120

The Stalwart Blog

JULY 17, 2014

Every marketing, advertising, or public relations job that you apply for will ask you for sample work because everyone is interested in knowing how your skills can be of help to not only the agency, but more importantly the clients. Below, I have included a fake press release that I wrote for The Walt Disney Company. Hope you enjoy! .

Writing 84

Writing Communications Advertising Advertising 84

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana. Sources: Crunchbase , DM News ).

Technology 14

Technology Company Software Marketing 14

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 118

Agency Trends Marketing Survey 118

Melissa Agnes

NOVEMBER 26, 2014

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). CASL also imposes personal liability on directors and officers of corporations that violate its requirements. email harvesting) and the advertisement and marketing to Canadians online. By Maanit Zemel.

Policies 100

Policies Crisis Management Crisis Software 100

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 211

Writing Communications Marketing B2B 211

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. Since I’m flying back to the U.S. Can you believe it? The baby’s growing up! is the epicenter of life.

B2B 76

B2B Measurement Community LinkedIn 76

Ishmael's Corner

JANUARY 27, 2015

Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Educate the market and modify perceptions. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

SEPTEMBER 27, 2016

With faster-than-lightning change and technology, sponsored content, aka native advertising, offers ecommerce communicators clever tools to meet these daunting challenges. Johnson, APR, Fellow PRSA, retired after more than 40 years in corporate communications. Both former students are strongly committed to ethical practice.

Ethics 60

Ethics Advertising Advertising Technology 60

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60

Mobile Public Affairs Government Conference 60

Doctor Spin

JANUARY 5, 2024

Goals and Challenges : Aim to climb the corporate ladder and become a marketing director, face challenges in keeping up with the fast-paced changes in digital marketing, and seek to balance a demanding career with personal interests and well-being. Listens to podcasts on sustainability and corporate responsibility.

How To 52

How To eBook Corporate Groups 52

PR Conversations

SEPTEMBER 10, 2014

advertisements ( advertising was part of the public relations division) regarding these positions appeared nationally on the radio, and in newspapers and magazines. Ferdinando Fasce presented a paper on the NAM PR campaign in World War II at the 2014 International History of Public Relations Conference – see Abstracts.

Publicity 67

Publicity Advertising Advertising Community 67

Mindful Marketing

SEPTEMBER 5, 2020

According to its website, “ In 2014, our fans all over the world drank 6 billion pouches of Capri-Sun!” ” One significant serving of drink sales have come from the greater Chicago area, where Kraft Heinz acts as distributor and a newly-formed advertising firm, Mischief at No Fixed Address , produced the prank.

Consumer 65

Consumer Course Film Advertising 65

PR in High Definition

FEBRUARY 24, 2020

Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. Being kind is a long-term investment in your brand. It doesn’t mean being weak; quite the opposite.

Leadership 71

Leadership Employee Reputation Hotels 71

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Flatiron Communications

SEPTEMBER 17, 2014

Even more crucial than the owners are the corporate sponsors who comprise the lion’s share of the revenue that flows into the players’, teams’ and League’s coffers. billion advertising sponsorship deal it assigned in 2011. — SportsBlogNewYork (@SportBlogNYC) September 16, 2014.

Corporate 31

Corporate Hotels Sports Policies 31

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. In 2014, the company was acquired by a subsidiary of a PE firm called GTCR. How did it work? It’s not the first time Cision has been taken private by a private equity (PE) firm.

Software 121

Software Analysis Data Technology 121

MaccaPR

JULY 20, 2015

October 2014-April 2015 , brands used Sponsored Stories with the intention of reaching all Snapchat users, regardless of whether or not they followed the brand’s account. Marketers have the option to purchase 10-second advertisements that are nestled between published content on each news channel, following the format of a TV or YouTube ad.

Brand 48

Brand Branding Marketing Mobile 48

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Sword and the Script

AUGUST 6, 2019

Those two companies – former rivals and among the biggest in the market – merged in 2014. A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. 4) West Corporation rebrands as Intrado…but who was West? Swapping out Earned Media Attribution Models.

Marketing 70

Marketing Pitching Corporate Technology 70

Waxing UnLyrical

MARCH 30, 2015

Most viral April Fools videos of 2014. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog.

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

MARCH 4, 2015

A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg. Twist Image, acquired by WPP in mid-2014, is one of North America’s most recognized digital marketing agencies.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Flatiron Communications

SEPTEMBER 17, 2014

Even more crucial than the owners are the corporate sponsors who comprise the lion’s share of the revenue that flows into the players’, teams’ and League’s coffers. billion advertising sponsorship deal it assigned in 2011. — SportsBlogNewYork (@SportBlogNYC) September 16, 2014.

Corporate 28

Corporate Hotels Sports Policies 28

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. When trust in journalism is broken, everyone loses. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. When trust in journalism is broken, everyone loses. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40