Institute for Public Relations

AUGUST 20, 2024

What we identified turned out to be an important global trend in brand reputation: employees in countries worldwide were speaking out on behalf of their organizations unprompted, using their nascent social media platforms. Since 2014, … Continue reading Employees Rising: How Communicators can Meet the New Bar →

Employee 59

Employee Meeting Communications Reputation 59

Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. We hope you had a wonderful 2014 en route to an even better 2015.

Measurement 98

Measurement Storytelling Facebook Content Marketing 98

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

Technology 100

Technology Social Media Media Digital PR 100

Ronn Torossian

OCTOBER 13, 2014

In October, 2014, Google released its newest Apple iOS app, “Primer.” Brand PR Careers in PR PR PR Careers Ronn Torossian Social Networking / Social Media google primer' ” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer?

Google 339

Google Social Media Blogging Branding 339

Communications Conversations

OCTOBER 23, 2014

Hope you’ll take a listen… SHOW NOTES – October 23, 2014. Social Media and The Fortune 500 CEOs”. 2014 Social CEO Report. Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?”. Brandshare: Is The Value Exchange Between Brands and Consumers a Myth?”. Greg Gerik.

Social Media 120

Social Media Instagram Media Report 120

Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. In addition, Nordstrom is the most popular Pinterest brand with 4.4

Pinterest 196

Pinterest Instagram Brand Branding 196

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. Will Vine and Instagram videos be the preferred method for digital marketers in 2014? Microvideo Will Dominate 2014 is a post from: Waxing UnLyrical. He also blogs.

Instagram 84

Instagram Video Social Media YouTube 84

Shift Communications

DECEMBER 23, 2014

The next big social network does not exist. Where should marketers be looking for the “next big thing” in social media? When we examine the new social apps that gained traction in 2014, the trend is toward fragmentation, not consolidation. Next week we’ll be revisiting the top posts of quarter three.

Comparison 94

Comparison Measurement Blogging Engineering 94

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. She’s been studying this for five years now and she shared the 2014 stats for Inc. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc.

Social Media 100

Social Media Company Media Study 100

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Hope you’ll take a listen… SHOW NOTES – December 4, 2014. “Walmart Leads Social Media Engagement for Black Friday” [link].

Case Study 88

Case Study Social Media Study Media 88

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. With earned media, “It’s about credibility,” she said. “If If you’re going to do owned media, it’s about storytelling and creating that brand narrative.

SEO 137

SEO Television Measurement Google 137

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? With social listening tools , you’ll be equipped to uncover which opportunities to leverage and determine what actions to take in real time. KITKAT (@KITKAT) September 24, 2014. Looking for inspiration? Salvation Army. Jamba Juice.

Brand 159

Brand Branding Comparison Viral 159

Cision

JUNE 25, 2015

Thieves stole more than 500 million financial records in 2014. Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? There is a dearth of information available to consumers, making them uncertain, frustrated and driving them to social media to find answers and support.”.

Financial 120

Financial Brand Branding Mobile 120

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market.

Social Media 83

Social Media Media Journalism Reputation 83

Reputation Us

APRIL 10, 2017

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends. Double down on your social team and efforts.

Brand 92

Brand Branding Social Media Google 92

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 106

Brand Branding Instagram Storytelling 106

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

Communications Conversations

DECEMBER 18, 2014

SHOW NOTES – December 18, 2014. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year. How to measure the quality of your audience”.

Trends 104

Trends Social Media Analytics Media 104

Shift Communications

JUNE 15, 2015

Should social media managers be skipping the hashtag? SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. Where a brand had more than one social media page or profile, we chose the page with the largest audience.

Social Media 60

Social Media Media Facebook Policies 60

Deirdre Breakenridge

JULY 24, 2018

What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Shift Communications

JANUARY 29, 2015

Facebook has released its fourth quarter and calendar year 2014 earnings report. The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people. US and Canada growth has been flat since mid-2014.

Facebook 60

Facebook Mobile Analytics Video 60

The Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. It seems like brands are already connecting the dots in terms of budget. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. Social media has helped to amplify the cause, with vegan content becoming more accessible and promotional efforts from celebrities spreading the word. . But what does this mean for the future of Veganuary?

Instagram 148

Instagram Comparison Web Product Launch 148

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m.

Sports 54

Sports Social Media Instagram Media 54

Communications Conversations

NOVEMBER 30, 2018

And, more bloggers are posting long-form content than in 2014. Whereas, in 2014, it was just 808 words. To look at it another way, in 2014, it took the average blogger 2 hours and 24 minutes to write a blog post. In fact, 21% are publishing monthly or less than monthly–up from 13% in 2014.

Corporate 100

Corporate Survey Trends Blogging 100

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 96

Social Media Privacy Media Training 96

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014.

Government 88

Government Survey Technology Ethics 88

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. The Ugly Side of Social Media Sharing.

Social Media 111

Social Media Reddit Media Facebook 111

Deirdre Breakenridge

DECEMBER 5, 2014

I came up with the idea of HashAtIt.com when I was creating a brand new website for a small town in Italy called Castropignano. I wanted a way to have all of the #Castropignano hashtags, from all those different social media sites, to appear on one page. How did you come up with the idea for HashAtIt.com?

Engineering 413

Engineering Pinterest Social Media Radio 413

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. Land Your Dream Job Through Social Media Savvy (client). 10 Pinterest Tips for Smart Brands. 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. How to Boost your Content Reach with Social Media. Cheers and happy reading! .

Pinterest 45

Pinterest Case Study Instagram Twitter 45