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When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2014 focused on social media and content. The Role of PR in the Coming ContentMarketing Collapse. Marketing Analyst. Here’s how.
The ContentMarketing Institute (CMI) is out with its annual list of contentmarketing predictions. The organization published its list in a blog post yesterday titled 60 ContentMarketing Predictions for 2015. 60 Content Predictions for 2015 by ContentMarketing Institute from ContentMarketing Institute.
One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. percent access content/information. So what kind of content are they looking for in apps?
This post is based on our white paper “ Outside-The-Box ContentMarketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether contentmarketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.
Critics like HBO’s John Oliver deride it as misleading and call it a threat to journalistic integrity, while proponents see native advertising as a vital revenue producer for publishers and an effective way for marketers to reach and engage audiences. Navigation – How will people find and experience the content? From Netflix, natch.
But if your brand is using the same contentmarketing strategy as it did in 2014, you’re probably not seeing any results. Because only one to four percent of your audience is actually seeing your content! Despite popular belief, repurposing content on Facebook or Twitter, is perfectly okay, says Mari.
Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc.
The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides.
Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. Design Custom Visual Content to Share on Pinterest.
This marks a significant change from the morning and midweek peaks that dominated CoSchedule’s earlier research from 2013, 2014, 2016, and 2019. The Content Strategist is your go-to resource for developing your next contentmarketing strategy. appeared first on Contently.
Most recently, I saw her at the 2014 Social Media Marketing World , in addition to Australia-based spitfire Donna Moritz , who also spoke about visual content. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. Batch Content.
After working and learning from Ross Hudgens , the founder of contentmarketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of ContentMarketing, recently released a podcast explaining their new “product-led digital PR” approach.
Text was once sufficient to reach your target audience by appealing to their needs and interests, but they’ve become more sophisticated in filtering marketing messages. Today’s internet users are drawn to a variety of content formats that they access through multiple channels. Have a look at the numbers.
Robert Rose, Chief Strategy Officer, ContentMarketing Institute. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. We are the storytellers and contentmarketing should be our domain.
In 2014, that number was 41. Needless to say, selecting the right digital solution, whether it’s a traditional website, multimedia news release (MNR), content capsule or media center is extremely important. At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. Speed Matters.
Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Remember when we talked about the Rise of Multimedia Content ?
How to Get Your First 1,000 Real Facebook Fans (Infographic). Mark’s posts are insightful, interesting and often times, well ahead of the curve (see his “Content Shock” post from 2014 here ). Contently, The Content Strategist. Was this really written in 2015?
Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with contentmarketing must consider and lessons we’ve learned at CommPRO.biz : 1. Consumption metrics .
Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. billion in 2014 to 2.17 Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. billion in 2016.
In 2014, turnover rates reached over 55 percent in PR agencies in the United States. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Doing new work requires new ways of working. And your team can be using outdated processes to solve these new problems.
Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Good stuff, Cyberalert! It’s a keeper.
million for their contentmarketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services contentmarketing.
Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, ContentMarketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?
From brand strategies and social media tips to contentmarketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?
Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. billion in 2014 to 2.17 Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1. billion in 2016.
Vox launched in 2014, around the time ESPN acquired FiveThirtyEight, the data-explainer site run by Nate Silver. ” Vox pays creators, of course, and hiring curious people and letting them off the leash led to a big part of Vox’s content strategy : the explainer that beats a reader to a question.
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