Melissa Agnes

MARCH 18, 2014

The bottom line: Malaysia Airlines has been a state-run stock corporation since 1957. Throw into the mix the Act, a law whose sole purpose is to fiercely protect the private and personal data collected, in this instance, by the airline on their customers and employees from public dissemination.

Airlines 256

Airlines Crisis Privacy Case Study 256

Communications Conversations

JANUARY 30, 2018

36 percent of LinkedIn members read interesting articles they find in their feed–an increase of 20 percent since 2014. It’s all real people–your employees, vendors and customers! And, employees (and others) will listen and engage. Worry about the corporate mumbo-jumbo later. Cut open a vein.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). 19) Employees have huge impact on social sharing. Brands in Politics ). Marketing without Authority ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Another recent example – the 2014 hack of the email system at Sony Pictures Entertainment – was a grim lesson to companies all over the world.

Privacy 120

Privacy Crisis Policies How To 120

Cision

AUGUST 17, 2015

The order of most to least trusted remained the same in 2014 and 2015: NGOs. Thought Leaders/Employees Surpass CEOs in Credibility. While it’s important to understand the qualms of company workers, I strongly suggest a company not equip employees outside of their communication staff to produce owned content on behalf of the brand.

Study 120

Study Engineering Mobile Crisis 120

MaccaPR

JULY 2, 2014

Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. The Wikipedia foundation believes employees, supporters and publicity agents (e.g. It was even mentioned on the TV show, The Office: (Source: Rock Paper Watch ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Sword and the Script

DECEMBER 16, 2014

I couldn’t agree with Doug more, because I view this as a corporate huge pain point that can only be solved from within. The best source of content in most companies may be right under your nose: your employees and customers,” says Jay Baer of Convince and Convert. Focusing on a Few 2014 Content Marketing Predictions.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Eri is a dynamo!

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana. Sources: Crunchbase , DM News ).

Technology 14

Technology Company Software Marketing 14

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Being able to share and collaborate on lists, keep a track of notes and comments on contacts and see where other employees are at with their tasks is incredibly handy.”.

Industry 110

Industry Media Technology Employee 110

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Ltd discontinued the publication of three foreign titles, Marie Claire, Geo, and People —around 130 employees were laid off—and also converted its personal finance magazine from a fortnightly into a monthly.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs. Give employees the freedom to have personality and share their experiences. Educational Courses Are Lead Gen Machines. Should’ve been, really.

B2B 143

B2B Trends Video Course 143

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . Employee engagement surveys: 36%. The 3 rd annual survey will be initiated soon!

Blogging 85

Blogging Publicity Marketing Survey 85

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Managing the narrative: Investor relations officers and corporate disclosure✰.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

MARCH 23, 2023

But there’s a simple solution: By appointing fewer leaders and allowing good leaders to lead bigger groups, organisations can streamline decision-making processes, reduce bureaucracy, and promote the growth and development of their most effective employees. 4 Harvard Business Review: Why Good Managers Are So Rare (2014).

Leadership 52

Leadership Training Employee Media Training 52

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Employee Reputation Hotels 71

Stuart Bruce

FEBRUARY 11, 2015

The seven issues and calls to action are: The future of corporate governance. “We call for government to assist in the creation of a new corporate culture in the UK based on wider value creation and with a firm understanding of the importance of relationships in business decision making.”

Government 60

Government Training Ethics Employee 60

Sword and the Script

FEBRUARY 4, 2020

In 2014, the company was acquired by a subsidiary of a PE firm called GTCR. Q4, which makes tools for investor relations, is expanding and plans to hire 140 new employees. Coffee manages PayPal’s global corporate media relations as well as executive visibility projects for the CEO and CFO.

Software 121

Software Analysis Data Technology 121

Sword and the Script

AUGUST 6, 2019

TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. Those two companies – former rivals and among the biggest in the market – merged in 2014. 4) West Corporation rebrands as Intrado…but who was West? According to Gallup, 70% of employees are not engaged.

Marketing 70

Marketing Pitching Corporate Technology 70

Contently - Strategy

OCTOBER 15, 2021

Way back in 2011, some employees at HubSpot had an idea. In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs. Give employees the freedom to have personality and share their experiences. Educational Courses Are Lead Gen Machines. Should’ve been, really.

B2B 74

B2B Content Marketing Trends Marketing 74

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. While this was wise, it’s only a first step.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. While this was wise, it’s only a first step.

Journalism 40

Journalism Reputation Ethics Corporate 40

Flatiron Communications

AUGUST 12, 2014

By adding some digital assistance (via an iOS and Android app) to summon cars at will, Uber has democratized the traditional corporate “car service.” Yet given its pricing structure, it’s quite apparent that Uber is a luxury service for those with ample means or a corporate expense account. Simple idea. Anyone else?

Digg 38

Digg Policies Corporate Company 38

Solo PR Pro

OCTOBER 6, 2015

According to the 2014 edition of The Conference Board Job Satisfaction survey (and for the eighth straight year), less than half of US workers (47.7%) are satisfied with their jobs. With 51% of saying they are very satisfied and 40% somewhat satisfied, it’s clear – people love this job! Majority see income trending upward.

Survey 40

Survey Report Local Communications 40

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees.

How To 60

How To Software System Employee 60

Offleash

MAY 2, 2018

Employees who passively reap the benefits of a wonderful culture without contributing or participating are not in it for the long term, and leadership that merely observes culture from the sidelines is missing a golden opportunity. On the flip side, speak up as an employee if you aren’t digging your company mission.

Strategy 40

Strategy Policies Healthcare Leadership 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. Image credit: Pixabay.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Waxing UnLyrical

FEBRUARY 3, 2014

Social Employees Drive Social Business. How Social Media Impacted the 2014 Indian Elections. Why: In this great guest post for WUL, Ancita Satija examines how India’s AAP (Aam Aadmi Party) used social media to impact the 2014 Indian elections. Is The Corporate Website Dead? Don’t Be the Jerk at the Party! …

Social Media 76

Social Media Corporate Resources LinkedIn 76

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. I often cite SugarString , a controversial tech news site started by Verizon in 2014.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stuart Bruce

JANUARY 7, 2016

Reporting on the research The Telegraph claims this means that, including the UK’s biggest firms, the total value of corporate reputation for all UK-listed companies topped £1.7 Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 27) Executives and employees as the way through the clutter. 17: Wendy Zajack.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Shift Communications

FEBRUARY 16, 2015

Internally, my primary focus is on fostering the culture through how we communicate to our employees, the programs and benefits we provide, the feedback we gather, and the initiatives we develop to make this a great place to work and grow. What are your main focuses as SHIFT’s President? Would you speak to this trend?

Leadership 60

Leadership Employee Industry Internal 60

MaccaPR

MAY 6, 2015

Now millions of voters who are curious about the just-announced campaign of former Hewlett-Packard CEO Fiorina find themselves staring not at her campaign photos, but at a floridly anti-Fiorina website that hammers the candidate for the callousness of 30,000 employee layoffs under her watch at HP.

Crisis 48

Crisis Marketing Google Government 48