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The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union. Dorothy Crenshaw and Marijane Funess were presented with the award at the 2014 Big Apple Awards Gala.
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.
Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Keep your eyes peeled in the coming weeks for the 2014 edition! Want to see how to do this for your blog?
Creativity will continue to play an important role, of course. Will Vine and Instagram videos be the preferred method for digital marketers in 2014? Microvideo Will Dominate 2014 is a post from: Waxing UnLyrical. Twitter Google+ Microvideo Will Dominate 2014. As an example, let’s get back to Mr. Tapper.
I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. If you haven’t checked out theSkimm, I encourage you to take a look.
So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. This is the final roundup of 2014 and the final post of 2014, as we’re going on vacation through Jan. And yes, you read that right.
Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates. Scott is also involved in exploring partnership opportunities with outside allies and helping develop and integrate new agency offerings across SHIFT’s account services, marketing technology and creative teams.
In 2014, I started the Women Worldwide podcast to give women a voice and a platform to share their amazing stories and incredible career journeys. Rebekah and I discuss creativity and problem solving through the lens of writing. ” Podcasting was also a way for me to step out of my comfort zone.
Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. ” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.
PRProChat — Ruth Carter (@rbcarter) September 4, 2014 Many, MANY people who can’t or won’t hire an attorney use Google for legal advice, sleuthing out answers to their questions, sample contracts and more. Lois Martin #121 (@LoisMarketing) September 4, 2014 5. But that’s not true. I purchase royalty-free stock photography.
For example: Increasing brand awareness Improving brand reputation Driving new sales Fixing an escalating PR crisis Source One great example is the 2014 ALS Ice Bucket Challenge, which managed to raise over $220 million for the cause, raising both awareness and funds. #2 It was relatable, creative, and anchored in a universal experience.
creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla. Find your story.
We launched in 2014 and graduated from 500 Startups Batch 13 in Mountain View, CA. I even asked a creative I admire to partner with me. How have you tackled new creative projects? “Authors have used Publishizer to earn over $1 million in funds. What have you learned by sharing ideas before they are fully baked?
Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.
“Every single creative idea that I put out into the world I did so with my PR partners,” he said. The only way I can do that is if I’ve got brilliant strategic operational and creative relationships with my PR people. In 2014, Airbnb booked 36 million nights; in 2017, 190 million nights. How much did the brand grow?
To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. For instance, Glossier collaborates with its Instagram micro-influencers to generate brand awareness following its inception in 2014.
Fast forward to 2014, data fuels their stories today. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. If journalists are learning about data journalism, then shouldn’t PR people be educated as well?
Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.
From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. It demonstrates initiative, creativity and uniqueness. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy.
Um, Udi, sounds like you need an evolved agency that is more proactive and creative ( hint hint! ). The blustery tech industry hotshot like Mark Cuban; his post from 2014 deriding agencies circulated again recently; I addressed this in Tech startups, Want to Go Big? Udi Ledergor. The Churner. They come in various sub-flavors.
Google has recently admitted to Search Engine Land that since October 2014 their Penguin algorithm that addresses the quality of inbound links and fights spam has been put on a rolling, continuous optimization schedule instead of sporadic updates. Sharpen up your writing skills and creativity. What does that mean for PR pros?
From 2006–2014, Taylor Swift released albums on a consistent two-year cycle. Don’t get discouraged; get creative. The lesson: To capture people’s interest, try something unexpected. Take a breath and revisit. When unexpected challenges arise, even the most long-anticipated campaigns may have to wait.
When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. Whatever you call it, reactive PR response can we a winning tactical play. PR wins from brand commandeering. Arby’s hits back with humor.
10 PR Stunts That Won 2014. Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas. The Best and Worst Brands on Social Media In 2014. The post Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. Cheers and happy reading! . S ign up today !
Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. In 2014, Stanton partnered with the United Nations to raise awareness of the UN’s eight Millennium Development Goals (MDGs) that address issues like hunger, gender inequality, and environmental sustainability.
What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. Our customers love when we get back to them with a clear, concise, and friendly answer. Great writing is key.
Use your creativity. We want to see the festival talked about well beyond the music and showbiz pages, so we have various executions in the pipeline in the way of creative campaigns, partnerships and news announcements to keep us busy right up until the festival weekend in August.
Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. In 2014, ‘several per week’ was the most popular answer. Since 2014 the popularity of those promotion channels has increased 34% and 76% respectively.”. bring creative ideas and use data to execute?
But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Images: Andreas Ivarsson , Nadia Szopińska , Bill Stilwell ( Creative Commons ). Facebook has been disrupting the scene for some time now. So what should brands do?
CoverageBook was founded in late 2014 and is based in Brighton, UK. What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. We dreamt of building our own software business.
2014, June 30). Demonstrate creativity and usefulness. Use social media to express yourself creatively and strive to add value to others. 2014, June 30). Source: ResearchGate 2 Bernardini, J. The Infantilization of the Postmodern Adult and the Figure of Kidult. ResearchGate. Practice exploratory learning. Need PR help?
Image: Vodafone Germany ( Creative Commons ). As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. To find out more about what Cision discovered in the Banking: EMV Chip Cards social media study, click here. Want even more insights about mobile payment and more?
’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!”
BLS was forecasting strong competition for these jobs with a growth of 6% between 2014 to 2024.Here’s News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Here’s some interesting and encouraging news.
To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015.
Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Are there videos of people using your product in creative or offbeat ways that you can promote? As of November, 2014, it had 170 million viewers and 25 million members.
Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. However, those opportunities can be difficult to recognize. About Stacy Hanas: Stacy Hanas is the Communications Coordinator at Seven Degrees Communications.
Well, seemingly impossible considering the most RT’d tweet of all time was Ellen’s famous selfie with Bradley Cooper and a dozen other celebrities at the 2014 Academy Awards. — Ellen DeGeneres (@TheEllenShow) March 3, 2014. It was “only” RT’d 3.2 million times. And that’s Ellen! If only Bradley's arm was longer.
A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Images: martinak15 , Verizon ( Creative Commons ). The numbers don’t lie when it comes to visual content in communications.
For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.
When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. Read on to find out how to create a more equitable and inclusive work environment that demonstrates the true power of embracing equity.
Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Images: N i c o l a , Hideyuki KAMON , brendangates ( Creative Commons ). TripAdvisor.com, May 29, 2015.
There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. AI will continue to have a profound impact on creative and marketing fields, including PR. PR agencies and PR departments will be compelled to deliver more with less.
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