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There are SO many tools that I’ve “ Tech Tested ” in 2014. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. The post What’s in Your Fall 2014 Communications Toolkit? appeared first on Deirdre Breakenridge.
I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list. I will likely recalibrate my model on annual basis to ensure I keep pace with the times. <div
Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Keep your eyes peeled in the coming weeks for the 2014 edition! Want to see how to do this for your blog?
One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Infographic courtesy of Kargo.com. And they were right. percent access content/information.
For more, check out our full infographic below. Data Infographic Marketing Research' These are only a few highlights of our research. Want to make our spirits even brighter? Marketing Analyst. The post How Our Holiday Habits Show Our Age appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.
This infographic provides a handy cheat sheet for modern SEO: One important note: the eighth item in the list above, use of the rel:authorship tag, is outdated as of August of 2014. Google has retired authorship , in a move that was unexpected. With Google, the only constant is change!
Date: October 30, 2014 at 4:38:53 AM CDT Subject: Info graphics submission on your site Hi, How are things? I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. Like pitching a fancy schmacy spatula to a technology reporter, it completely misses the mark.
The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014. Get it Done: 35 Habits of the Most Productive People (Infographic). Twitter Not Top Spot for Influencing Holiday Shoppers. How to Cure Your Workaholic Addiction.
Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc.
A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.
But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. Mari suggests repurposing a video into everything from an infographic to a text post to social media ads to make the most of your efforts. Facebook has been disrupting the scene for some time now.
If you’ve recently conducted a study or have important information to share, an infographic may be the best way to showcase it. Look at Samsung’s Oscars selfie with Ellen DeGeneres in 2014. Studies have proven that readers respond better to visuals over text, and the same holds true for reporters. Videos and images are also great.
Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.
” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Others may want visual content, such as video and infographics. Who refers the most traffic to my site?
This marks a significant change from the morning and midweek peaks that dominated CoSchedule’s earlier research from 2013, 2014, 2016, and 2019. The top-performing days have also shifted, with Mondays, Wednesdays, and Fridays emerging as the new champions of engagement. In 2024, it appears that late-day engagement is where the action is.
Text, video, illustration, slideshow and infographics are all formats to explore and consider. david carr (@carr2n) June 13, 2014. Voice and tone – Match the tone in which the publisher speaks, whether that is informational, technical, humorous, etc. Navigation – How will people find and experience the content? From Netflix, natch.
Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Read the full-length white paper or check out the infographic below! TripAdvisor.com, May 29, 2015.
Focusing on a Few 2014 Content Marketing Predictions. Infographic: The State of Content Marketing; Rich Getting Richer. Study: Effective Content Marketing Has One Element. Why the Deluge of Content Raises Standards. Kevin Spacey: Conflict as a Marketing Counter Narrative. The Single Most Valuable Attribute of Content Marketing.
Most recently, I saw her at the 2014 Social Media Marketing World , in addition to Australia-based spitfire Donna Moritz , who also spoke about visual content. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. kimgarst) July 18, 2014.
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Shrinking resources in media newsrooms: The reduction of media newsroom staff through layoffs and buy-outs continued throughout 2014 and Digital First Media, The Washington Post and Crain’s announced staff cuts early in 2015. The report also shows how the Fortune 100, Fortune 500 and Inc.500
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Shrinking resources in media newsrooms: The reduction of media newsroom staff through layoffs and buy-outs continued throughout 2014 and Digital First Media, The Washington Post and Crain’s announced staff cuts early in 2015. The report also shows how the Fortune 100, Fortune 500 and Inc.500
Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team. Turn a tip sheet into an infographic by visualizing data found within it. Lead generation is as important to public relations as news mentions. Images: The U.S.
Video, infographics, images and – yes, even blogs – each have their particular advantages, but they’re more powerful when combined into a multi-faceted experience. Infographics use data and images to drive storytelling for a richer viewer experience. Need proof that multimedia is on the rise in content marketing?
It may be that Apple users are three times more likely to make a purchase on their mobile device , accounting for up to 25 percent of all online sales during the 2014 holiday season. PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Checklists.
It was conducted online using Survey Monkey in November and December 2014. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training' The results are based on 123 respondents – all past and present students of PR Academy, who are practising communicator with 86% working in-house.
Doctors welcomed one out of every five reps into their offices in 2009, but that number was one in two by 2014. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Remember when we talked about the Rise of Multimedia Content ?
In 2014, that number was 41. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. Legacy Digital Distribution: Time Consuming and Costly.
They had like a blogging statistics survey that they run like every year for since like 2014 or something and like for a long time that was ranking number one for blogging statistics because it was all full of their own statistics, right? Sadly, I don’t think my video about infographics pitching will hold up anymore. Vince: Yeah.
The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. You can download the full infographic of the 15 skills here. Tacky images, or slide decks that are badly designed, have no visual appeal.
blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. Total sample in 2014 was 228 adults, taken between 10th June and 9th July 2014. The report reveals that in-house investment in influencer (e.g. The total sample size in 2015 was 280 adults.
How to Get Your First 1,000 Real Facebook Fans (Infographic). Mark’s posts are insightful, interesting and often times, well ahead of the curve (see his “Content Shock” post from 2014 here ). For example, how many times do we have to see a post with this kind of headline before our heads explode?
Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Communication Style Active Channels : Frequently uses Facebook, Threads and LinkedIn to share opinions and articles about environmental issues. Source: M/C Journal 1 Marshall, P.
” Side note: I was looking at Matt LaCasse’s post on micro video dominating 2014. Doug also added a pro tip, that I think is worth reiterating: “It’s important to make sure your content is both consumer and media friendly.” Now that we’re almost halfway through 2015, you can see he was right.
Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar. For example: when we launched CommPRO, the typical contributed post was 1,000+ words.
The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Source: Billboard ). Lessons #8 - Let Others Celebrate Your Brand.
In 2014, turnover rates reached over 55 percent in PR agencies in the United States. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Doing new work requires new ways of working. And your team can be using outdated processes to solve these new problems.
billion in 2014 to 2.17 For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms. billion in 2016. billion by 2020. Offer Variety.
Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. Good stuff, Cyberalert!
You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Compare that to Vin Diesel, the world’s third-highest paid actor in 2014. Generally, this isn’t a computational error, it is an error of sample set. million Facebook fans (up from 9 million in 2009).
On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares.
Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. December 2013: Focusing on a Few 2014 Content Marketing Predictions. The list goes on.
From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'
billion in 2014 to 2.17 For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. This means you need to repurpose your content and convert it into videos, slideshows, podcasts, infographics and other forms. billion in 2016. billion by 2020. Offer Variety.
You should not start with three pages of A4, but a tweet, an infographic or a video. The UK government’s executive communication director Alex Aiken has railed against sending out stuff for the sake of it, calling on press officers to become content producers.
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