Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 193

Marketing Content Marketing Data Social Media 193

Stephen Waddington

MAY 8, 2018

3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. It's a move that was intended to build relationships with local media but has led to a shortfall in skills.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

SEPTEMBER 3, 2016

The author of a newly published book on the rise of activist investors — Barbarians in the Boardroom – he provides this example: “Hedge fund Starboard Value was lampooned on every late-night talk show in September 2014 over its 296-page detailed critique of the restaurant chain Olive Garden and its parent company, Darden. 3) Pitching?

Pitching 62

Pitching Crisis Policies Corporate 62

Sword and the Script

DECEMBER 15, 2020

Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’? Public relations won’t become any easier in 2021. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 172

Marketing Employee Content Marketing Training 172

Sword and the Script

DECEMBER 11, 2018

Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media. Also see Managing Media Relations for a Publisher; Off Script No.

Social Media 94

Social Media Marketing Media Creativity 94

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I miss the issues and reputation management work, especially on corporate responsibility issues. Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. .” ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. ” ~ Prof.

Writing 196

Writing Communications Marketing B2B 196

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81