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How the PESO Model Changes PR’s Conversation

Cision

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I also suggest when sharing earned media content on social media to keep the status short … nobody wants to read several paragraphs to set up a one minute news clip or newspaper mention! I encourage my clients to not get lost in the weeds about issues they are dealing with, but to focus on the goal and what they want people to know.

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Creating successful PR campaigns means determining early on what you want to achieve. The tagline Got Milk?

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2015 State of the News Media Report

The Proactive Report

The percentage listening in 2015 was up two points over 2014 levels (15%). Newspaper ad revenue declined another 4% year over year, to $19.9 The evening news audience numbers were up slightly again in 2014. Key trends. Things to consider. Many news outlets are still struggling financially. Television is doing better financially.

Report 100
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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. Fast forward to 2014, data fuels their stories today. I can’t remember the last time I felt comfortable or complacent about technology. Serving the global organization.

Big Data 250
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The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

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5 tips to maximise your PR these holidays

Public Relations Sydney

Keep on pitching Though December is the busiest month of the year in the lead up to the holiday season, journalists are still looking for good stories, particularly newspapers and news sites. Review and evaluate what worked in 2014 and what didn’t and consider how you can improve.

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