Melissa Agnes

SEPTEMBER 4, 2014

If you’re a business owner in 2014, it’s doubtful that you’ve not been affected by online reviews – whether positively, negatively, or both. The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google.

How To 238

How To Wikipedia Viral Course 238

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. KITKAT (@KITKAT) September 24, 2014. Smartphone competitors rushed to point out the superiority of their products, while brands like Ford and Delta Lights discussed the positive side of bends.

Branding 159

Branding Brand Comparison Viral 159

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Smirnoff vodka (largest anamorphic painting). Big League Chew (most people – 721 of them!

Viral 88

Viral Marketing Guidelines Local 88

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Branding 160

Branding Brand Viral Crisis Management 160

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Mark My Words

AUGUST 21, 2014

Then it was posted to YouTube with designs for viral circulation. These propagandists know exactly how to tell a story and leverage it at maximum speed across social channels, disrupting the well-oiled Western propaganda machines and placing them on a back foot. Commissioned by The Sun, Thursday 21st August, 2014).

Viral 103

Viral YouTube Video Social Media 103

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Polaris

DECEMBER 8, 2014

A video of the comic’s performance went viral, the media piled on. Following his NPR interview, Cosby wisely cancelled appearances on Late Show with David Letterman , the Queen Latifah Show , an interview with the Associated Press, a concert in Las Vegas and other shows in 2014 and 2015.

Interviews 133

Interviews Media Training Media Training 133

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? “Crisis Communications and Social Media: The Game Just Got Tougher.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools. Earned media, paid media, and owned content can be enhanced and amplified through social tools and techniques. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. The social network shed obscurity, scrambled to adjust to sudden growth – to the tune of a reported 45,000 requests to join an hour – and experienced a PR backlash in the span of just a few days.

Viral 123

Viral Technology Google Pitching 123

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Mindful Marketing

AUGUST 9, 2018

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Sounds like a relationship and social media success story, right? You're on Candid Camera!

Social Media 50

Social Media Airlines Privacy Media 50

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

ReimaginePR

JUNE 10, 2015

Yes, they achieved big wins: Dr Liu brought the MSF message of dire need for intervention directly to the United Nations, first to a member state briefing (video) , followed by an address to the General Assembly , in September 2014. I vividly remember reading a certain article in October 2014 that brought a tear to my eye.

Video 120

Video Government Healthcare Viral 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

prTini

SEPTEMBER 5, 2014

30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Want to Go Viral? How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. TBT: Three Can’t-Miss Video Campaigns from Summer 2014.

Media Relations 49

Media Relations Case Study Viral Instagram 49

5W PR

NOVEMBER 14, 2023

Music: 1989 (Taylor’s Version) – the re-recording of Taylor’s 2014 album is finally here and everyone is talking about it…talk about trending songs ! Celebs, social-media influencers , and content creators all over are obsessed with this latest nail trend.

Trends 78

Trends Fashion Film Viral 78

Waxing UnLyrical

MARCH 30, 2015

Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. Growth Hacking” – Ignore the Hype.

Viral 40

Viral Marketing Web Big Data 40

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Writing a post about your business or service. Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

Flatiron Communications

JULY 25, 2014

She then outlined the event format wherein a handful of editors and reporters who have sourced news, verified or debunked the reports and crowd-sourced stories — all through social media — will share their stories in a series of lightning rounds. It [official social media feeds] helps us get to original documents.

Airlines 37

Airlines Journalism Twitter Social Media 37

Prohibition

DECEMBER 17, 2021

In today’s social media-driven world, a good crisis management strategy is more important than ever. Inactive members : Those persons who do not directly access information from social media, but instead seek information from other sources or are indirectly exposed to information from social media.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

SEPTEMBER 30, 2024

TikTok didn’t exist in September 2014, when I wrote “ CVS Quits Smoking ,” the very first article on MindfulMarketing.org. Likewise, the appetite for influencer content, such as Jools Lebron’s “Very demure, very mindful” viral videos, was just starting to grow.

Ethics 115

Ethics Marketing Pharmaceuticals Conference 115

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The royals are in a battle to stay relevant so they have to use social media.” During the Queen’s reign, the royals stuck to the traditional media they knew.

Social Media 60

Social Media Interviews Media YouTube 60

Cision

JULY 25, 2016

While there is novelty to noting that Uber or Pokémon Go are driven by superusers, very little is written or discussed anymore about this phenomenon as it relates to social media or content. What I want to do in this post is to discuss a few considerations about superusers that are important when planning social and digital strategy.

Facebook 120

Facebook Instagram Measurement Twitter 120

Flatiron Communications

AUGUST 2, 2014

In my last post , I talked about the recent Online News Association and Twitter-co-hosted meetup that explored the issue of verifying news and images that spread unchecked via social media. Andy Carvin (@acarvin) July 31, 2014. ’ The campaign is appearing on English-language and various Arabic social media.”

Airlines 31

Airlines Facebook Viral Social Media 31

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Branding 48

Branding Brand Crisis Social Media 48

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Even the hijacking of a brand’s social media account can be damaging. And look no further than the hack of Sony Pictures emails in 2014 or the Democratic National Committee leaks of last summer to appreciate the consequences of private information becoming public. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130

MaccaPR

JUNE 27, 2018

In fact, a 2018 Sprout Social study, “ Championing Change in the Age of Social Media ,” concluded that two-thirds of U.S. consumers surveyed don’t want companies to stay silent on social and political issues. As a marketer, leading your brand into the world of social or political advocacy has its risks, of course.

Branding 70

Branding Brand Marketing Retail 70

Melissa Agnes

FEBRUARY 9, 2016

Taking these known facts into consideration, if the Zika virus continues to spread, developing into a real-world crisis (at the moment it’s a serious “issue” rather than a full-fledged crisis), it contains all three characteristics that contribute to escalating a crisis to a point of emotional viral impact. and Canada.

Crisis Management 186

Crisis Management Crisis Strategy Healthcare 186