ReimaginePR

DECEMBER 8, 2014

It’s 2014! Blog Brand Storytelling' The workforce that these Ivy League managers will be managing probably won’t be all that content with sitting under the cone of silence because someone with a better suit told them to. Business runs on trust.

Storytelling 323

Storytelling Training Resources Branding 323

Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. We hope you had a wonderful 2014 en route to an even better 2015.

Measurement 98

Measurement Storytelling Facebook Content Marketing 98

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great.

Storytelling 120

Storytelling Skype Energy Software 120

Communications Conversations

NOVEMBER 7, 2014

Gregg Litman recently left his long-time post at WCCO-TV to go work with and for former WCCO-TV sports reporter Ed Heil at Storyteller Communications. Yep, that was Sarah Panus at Sleep Number (client) who got a recent promotion to senior manager-social and SEO. Nice work, SP! Another media member convert.

Sports 124

Sports Mobile SEO Financial 124

Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Take it to your audience!

Storytelling 83

Storytelling Branding Brand Corporate 83

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level.

Leadership 164

Leadership Blogging Storytelling SEO 164

Ishmael's Corner

JANUARY 18, 2015

For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. Cal Tech Shows Its Storytelling Side. Which is why I couldn’t believe my eyes when I saw the Cal Tech home page depending on one of my favorite storytelling techniques, contrast.

Storytelling 60

Storytelling Branding Brand Twitter 60

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Ishmael's Corner

SEPTEMBER 16, 2014

To USA Today’s credit, the premise of the headline offers the promise of contrarian storytelling. of its revenue on R&D in the second calendar quarter of 2014. Uncategorized bad Journalism bad pr bad public relations contrarian storytelling' Apple spent just 4.3% It’s the least we can do.

Journalism 145

Journalism Storytelling Financial Pitching 145

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.”

SEO 137

SEO Television Measurement Google 137

Solo PR Pro

NOVEMBER 13, 2014

On November 12, 2014, we weighed in with opinions and insight on the following topics of interest: How many *new* clients can you take on at one time? Storytelling” is all the rage, but I prefer posts and articles that get to the point. I hate to break it to you, but there are just 7 weeks left in 2014. Chat Highlights.

Storytelling 59

Storytelling Publicity eBook Leadership 59

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links.

Trends 124

Trends SEO Leadership Print 124

Ishmael's Corner

DECEMBER 23, 2014

The Holmes study called out three areas, content creation/marketing, integrated ideas and storytelling as the big three in PR creativity. Obviously, content creation and storytelling are sister activities that go hand in hand. Note: This is my final post for 2014. No one likes being fired. Happy holidays to everyone!

Creativity 122

Creativity Communications Storytelling Transportation 122

Communications Conversations

JANUARY 28, 2015

A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. My take: Another friend making another move in 2014. My take: A former client (and friend), I was sad to see Gabby leave Sleep Number, but happy she found a new home in 2014.

Social Media 60

Social Media Media Airlines Local 60

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Everyone brings value to the table in different ways.

Corporate 274

Corporate Leadership Advertising Advertising 274

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. This post was our most viewed in 2014, with more than 2.5 times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Cision

MARCH 10, 2016

I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014. christine teigen (@chrissyteigen) March 23, 2014. This @TacoBell #BreakfastPhone is amazing. humblebrag. And just like that, it has arrived!!!

Instagram 96

Instagram Advertising Advertising Storytelling 96

Communications Conversations

OCTOBER 31, 2014

SHOW NOTES – October 30, 2014. “Project steps into virtual reality storytelling” [link]. What I Found Was the Future of Storytelling” [link]. Hope you’ll give this episode a listen. “4 Things To Know For Greg Swan” [link]. ” [link].

Storytelling 104

Storytelling Google Social Media Technology 104

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche. david carr (@carr2n) June 13, 2014. shared her perspective on native advertising in a recent podcast recording.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

APRIL 21, 2015

billion in 2014 , numbers that closely mirror the increase in searches. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. One reason is that Google is always within arm’s reach. Register for our free webinar now!

Video 120

Video Branding Brand Trends 120

Communications Conversations

NOVEMBER 6, 2014

I had the week off this week, but luckily Kevin Hunt had the opportunity to interview Andy Sernovitz of SocialMedia.Org and Natanya Anderson of Whole Foods around the topics of native advertising, digital storytelling and key rules every social media leader should keep in mind (great post by Kevin over on Linked about this ). Andy Sernovitz.

Interviews 87

Interviews Storytelling Advertising Advertising 87

Ishmael's Corner

AUGUST 26, 2014

His frustration boiled over in the post he penned earlier this year, “ The Decay and Fall of Guest Blogging for SEO ” which begins: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Anyone with a fresh take that fits at the intersection of storytelling, PR and digital marketing?

Blogging 121

Blogging Analysis SEO Enterprise 121

Melissa Agnes

MAY 2, 2015

Last week, in part one of this two-part podcast series with Roman Gaponenko, a social media and content strategist for the 2014 Sochi Winter Olympics, Roman and I discussed how to strategize and approach crisis preparedness for global events. The effects of storytelling in crisis prevention and issue de-escalation.

Crisis Management 113

Crisis Management Crisis LinkedIn Storytelling 113

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. This post is based on our white paper “ Outside-The-Box Content Marketing for PR.”

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Rock the Status Quo

MARCH 4, 2015

Google+ Changes Reinforce Importance of Owned Media Once Upon A Guitar… Storytelling Tips From Jimi Hendrix’ Ghost (aka Mark Hermann) This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. The only way those kids can see Frozen Fever is to buy a ticket to Cinderella. Snack on This'

Film 100

Film Storytelling Google Media 100

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Branding 113

Branding Brand Instagram Storytelling 113

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. In 2014, the coffee giant shared the story behind employee Esther Asuncion’s artwork for the brand’s annual holiday mugs. But is your brand telling the right story?

Journalism 120

Journalism Branding Brand Employee 120

Onclusive

MAY 10, 2017

As of 2014, public relations professionals filled roughly 240,000 jobs. So far, there are more than 85 B2B services and platforms that help PR professionals do their jobs better, ranging from visual storytelling apps to tools for trend tracking. That said, here are 10 PR industry job trends, including some data sourced from the U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Ishmael's Corner

OCTOBER 10, 2017

The Art Of Storytelling In Business Communications And Public Relations. David Stern, who ruled the NBA as commissioner for 30 years before stepping down in 2014, deserves credit for making the long-term commitment to building the NBA’s brand in China. Techniques For Effective Business Communications.

Branding 64

Branding Brand Storytelling Communications 64

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. Most recently, I saw her at the 2014 Social Media Marketing World , in addition to Australia-based spitfire Donna Moritz , who also spoke about visual content. kimgarst) July 18, 2014.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Americans listen to 18 percent more podcast audio than in 2014, a total of 21 million hours each day. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

APRIL 7, 2015

Game Of Thrones (@GameOfThrones) November 25, 2014. Think serial storytelling. Use text to tease as “Game of Thrones” did. The raven brings #TheSight. Receive the power at: [link] https://t.co/LknnRX0f4D. LknnRX0f4D. Twitter purportedly will offer a “related” clips feature once a viewer has watched a video.

Video 120

Video YouTube Mobile Advertising 120

Ishmael's Corner

FEBRUARY 22, 2017

The Art Of Storytelling In Business Communications And Public Relations. I will always remember November 14, 2014, and it has nothing to do with my birthday. The post Leadership and Zigging When Everyone Else is Zagging appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Leadership 60

Leadership Storytelling Communications Marketing 60

NewsWhip

SEPTEMBER 26, 2019

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. As detailed in the chart below, we seem to be in the pinnacle of coverage and content for climate change.

Social Media 127

Social Media Media Instagram Facebook 127