ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Branding 160

Branding Brand Viral Crisis Management 160

Polaris

NOVEMBER 20, 2014

The video quickly went viral, racking up over 1 million views the first day alone. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. And the impact on Caine was nothing short of astounding. This year’s event was Saturday, October 11th.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. KITKAT (@KITKAT) September 24, 2014. Smartphone competitors rushed to point out the superiority of their products, while brands like Ford and Delta Lights discussed the positive side of bends.

Branding 159

Branding Brand Comparison Viral 159

Prowly

FEBRUARY 18, 2025

For example: Increasing brand awareness Improving brand reputation Driving new sales Fixing an escalating PR crisis Source One great example is the 2014 ALS Ice Bucket Challenge, which managed to raise over $220 million for the cause, raising both awareness and funds. #2 Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. From 2014-2016, its Small Business Big Game campaign was not only a contest for small business owners to win a Super Bowl ad, but a way for it to interact with and celebrate small business owners.

Creativity 174

Creativity Small Business Storytelling Travel 174

Mark My Words

AUGUST 21, 2014

Then it was posted to YouTube with designs for viral circulation. Commissioned by The Sun, Thursday 21st August, 2014). In a Call of Duty era, the video employed the highest level of technical expertise, thought-through location and almost certainly an autocue to ensure the evil message had maximum impact.

Viral 103

Viral YouTube Video Social Media 103

Polaris

DECEMBER 8, 2014

A video of the comic’s performance went viral, the media piled on. Following his NPR interview, Cosby wisely cancelled appearances on Late Show with David Letterman , the Queen Latifah Show , an interview with the Associated Press, a concert in Las Vegas and other shows in 2014 and 2015.

Interviews 133

Interviews Media Training Media Training 133

Mark My Words

OCTOBER 17, 2014

Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group. Mark Comments lego shell partnership greenpeace theguardian ends toymaker 2014'

Viral 60

Viral Groups Video Branding 60

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. Jessica Lawlor (@jesslaw) September 28, 2014. Ello is a great example. Will the luck last? Is Ello Worth the Time Investment? A few bloggers I deem credible endorsed it and I signed up.

Viral 123

Viral Technology Google Pitching 123

ReimaginePR

JUNE 10, 2015

Yes, they achieved big wins: Dr Liu brought the MSF message of dire need for intervention directly to the United Nations, first to a member state briefing (video) , followed by an address to the General Assembly , in September 2014. I vividly remember reading a certain article in October 2014 that brought a tear to my eye.

Video 120

Video Government Healthcare Viral 120

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

5W PR

APRIL 13, 2022

For example, back in 2014, Buzzfeed published an article about an artist that asked people from different countries to Photoshop one of her images according to their local standards of beauty. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

Company 88

Company Strategy Viral Retail 88

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Sodastream, for example, extended its Super Bowl ad buy in 2014 with a contest that let fans compete for 1,000 slots as party hosts, equipped with a party pack with SodaStream soda makers, new flavors, and other goodies. A different version of this post was originally published on MENG.

Education 120

Education Leadership Viral Consumer 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Stern + Associates

MARCH 8, 2023

An Equal Culture of Care for Women and for Men A decade after she published her viral article for The Atlantic, “ Why Women Can’t Have It All ,” Anne-Marie Slaughter – former Dean of Princeton University’s School of Public and International Affairs, former director of policy planning for the U.S.

Leadership 118

Leadership Groups Viral Crisis 118

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014.

Social Media 111

Social Media Reddit Media Facebook 111

Flack's Revenge

NOVEMBER 29, 2017

By 2014 it was obvious that video was the rising star of content marketing. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. He agreed; see the Q and A below. What was your most popular video?

Video 153

Video B2B Film Marketing 153

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. million users in 2014 – 2015 were women, and this trend is still prevalent today.

eBook 108

eBook Infographics Pinterest How To 108

Communications Conversations

APRIL 20, 2018

I’d also add that I am proud of conquering my public speaking fear during my first presentation at PubCon Las Vegas in 2014 (since then I have spoken at several conferences – which, admittedly, I still get nervous for, but am so happy that I go for it!)

Social Media 114

Social Media Media Education Analytics 114

Shift Communications

JANUARY 26, 2015

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. Edison Research’s Fall 2014 Share of Ear study shows that podcasting’s popularity continues to surge. The explosive popularity of the podcast was surprising to non-podcast listeners, but it shouldn’t have been.

Radio 60

Radio Viral Content Marketing Study 60

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. Following USA’s victory over Ghana during the 2014 FIFA World Cup, Delta Airlines tweeted a photo of the Statue of Liberty (representing the US) next to an image of a giraffe (representing Ghana). The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

prTini

SEPTEMBER 5, 2014

Want to Go Viral? TBT: Three Can’t-Miss Video Campaigns from Summer 2014. Instagram’s #Hyperlapse Racks Up 119k Posts in First Week. 25 Ways to Tighten Your Writing. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. The Dangers of Cause Marketing. It’ll Take a Lot More Work Than You Think.

Media Relations 49

Media Relations Case Study Viral Instagram 49

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

5W PR

NOVEMBER 14, 2023

Music: 1989 (Taylor’s Version) – the re-recording of Taylor’s 2014 album is finally here and everyone is talking about it…talk about trending songs ! Trending TV Shows, Movies, Music, Restaurants, Fashion Styles, Beauty Hacks & More What are some of the cultural things they love?

Trends 78

Trends Fashion Film Viral 78

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. Around the Web Business Building Marketing buzz marketing viral marketing' Why: Do you remember how (or when) #firstworldproblems became a thing? Why: Because The Day is coming up! Wouldn''t you like to be in her kitchen?

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And with social media spend within marketing budgets expected to increase 128% to 21.4% Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Prohibition

MAY 4, 2017

Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. Perhaps Luis’s avid followers can’t wait to see what the star does next? Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

Buzzstream

JUNE 16, 2021

me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. . ~ me in 2013, from Throwing Sh*t Against the Wall & Analysing What Sticks, “by deconstructing the success of others you can improve your own chances”. ~ study successful content & try to figure out why it worked”. ~

Digital PR 160

Digital PR Film Instagram Writing 160

Beyond PR

JULY 10, 2017

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. It’s only getting worse.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Flatiron Communications

JULY 14, 2014

The homeowner grabbed his video camera and the resulting YouTube clip went viral big time. 5TRpDmWQBU — Veronica Belmont (@Veronica) July 15, 2014. Veronica Belmont. Earlier this evening, Veronica Belmont sent this tweet to her 1.7 Million followers: So this weekend, @ryan and I attempted to cancel Comcast over the phone. Ryan Block.

Customer Service 35

Customer Service Viral YouTube Twitter 35

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Contently - Strategy

DECEMBER 5, 2019

On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Content is a key tool in those efforts. Financial services vs. all other industries.

Financial 108

Financial Industry Report Insurance 108

Waxing UnLyrical

APRIL 13, 2016

A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Mindful Marketing

AUGUST 9, 2018

Gaining likes, shares, and followers is key to her success, and to have a post go viral is golden. Jayson DeMers describes such situations in a 2014 Forbes article : “The danger in using photos of individuals for your online marketing purposes is that your efforts could be seen as commercial.

Social Media 50

Social Media Airlines Privacy Media 50

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60