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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

What is the hardest part about writing a book?”. Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. The idea is simple, but powerful: Test your idea for a book before investing too much of your time actually writing the book.

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The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list. Wilde should play to a national TV audience. The debacle was not his fault.

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TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

The Proactive Report

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. You can see who is writing what, where, and when. The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. com/technovision.

Report 133
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NYU Twitter Chat Reveals the Bright Minds of our Future

Melissa Agnes

. — Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. lincy_love) March 6, 2014. A1 By the time you upload your response to the situation the public has already established its opinion, no such thing as too soon #nyuprsm — PRisthenewPR (@johnny_mk1) March 6, 2014. Angela JIANG (@AngelaCJiang) March 6, 2014. nyuprsm — Lincy ?

Twitter 212
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Best of SHIFT: Top 3 Posts From Q3 2014

Shift Communications

Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates. Oh, and he also writes one heck of a blog. Chances are you’re not the only one with that question… Still itching for more from 2014? Want to see how to do this for your blog? Here’s how. Zach Burrus.

Analytics 102
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The Launch of the Women Worldwide Video Podcast

Deirdre Breakenridge

In 2014, I started the Women Worldwide podcast to give women a voice and a platform to share their amazing stories and incredible career journeys. Rebekah and I discuss creativity and problem solving through the lens of writing. ” Podcasting was also a way for me to step out of my comfort zone.

Video 218
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 211