Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. They must reconsider how they create, distribute and pitch their thought leadership. Native Advertising. What impact does this have on communication professionals? A little under a quarter (24.6

Trends 120

Trends Mobile Media Print 120

PRSay

NOVEMBER 25, 2020

The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a pipeline of diverse talent for jobs and internships. Continuing to make connections.

Interviews 120

Interviews Agency Advertising Advertising 120

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers.

Advertising 100

Advertising Advertising Television Radio 100

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Print Local 120

Stephen Waddington

MAY 9, 2017

Get in early and make considered pitches. Crowdsourced project aims to scrutinise political advertising. Who Targets Me is a plugin for Google Chrome that tracks politics advertising on your Facebook page during the General Election. Student support. Face-to-face approaches and tweets will be more successful than email.

Conference 108

Conference Ethics Advertising Advertising 108

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. Advertising creates awareness and can drive some attention.

Pitching 60

Pitching eBook Advertising Advertising 60

Shift Communications

SEPTEMBER 13, 2017

According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Amit Seru, Working Paper 23288, [link].

Banking 79

Banking Financial Advertising Advertising 79

Cision

DECEMBER 28, 2015

In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . The supreme PR pitch is an abstract intellectual property. Once the catcher feels like a creative collaborator, the odds of acceptance are secured.”

How To 120

How To Agency Creativity Pitching 120

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype. Out of all the gossip, what are the 2-3 things that PR pros should care about the most?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales. In late 2015, Microsoft rolled out Skype Translator.

Storytelling 120

Storytelling Skype Energy Software 120

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Social Media 43

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Pitching reporters is not the same as it was 10 or even 5 years ago. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. What was your most memorable new business pitch experience? “I So what was your favorite campaign?

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 211

Writing Communications Marketing B2B 211

5W PR

APRIL 8, 2021

To help give some actionable advice for you today – we have compiled 10 quick tips to best leverage the press release in 2015. No Sales Pitch. Its purpose is not to advertise a product even though that would be a great byproduct. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Gartner launched Peer Insights in 2015 as a source of authentic reviews. million in 2015, shortly before the analyst firm launched Peer Reviews. Statistics: 210,000 reviews and ratings.

Software 18

Software B2B Marketing Data 18

Shift Communications

DECEMBER 23, 2015

In 2015, the average press release was only shared 18 times across nine social media platforms. Once you’ve found your targets and personalized your message, now you’re ready to pitch. If you want your news to gain traction on social media, be prepared to allocate part of your marketing budget to digital advertising.

Mobile 60

Mobile Social Media Analysis Strategy 60

Sword and the Script

FEBRUARY 24, 2015

The CMO Survey Highlights and Insights February 2015 from christinemoorman. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase.

Mobile 60

Mobile Study Survey Marketing 60

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. 5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. Terms were not disclosed but Viralheat had raised $4.3

Technology 14

Technology Company Software Marketing 14

Buzzstream

JULY 10, 2024

I If we look at where this industry started to take a shift, we will probably start doing some version of what we now call digital PR in 2015. Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion.

Digital PR 98

Digital PR SEO Google Travel 98

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. PR Firms Eat the Flat Fee Difference.

Survey 60

Survey System Small Business Trends 60

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. A volunteer pitch that persuaded. TheatrePasseMuraille (@beyondwallsTPM) July 7, 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Beyond PR

JUNE 14, 2018

In 2015 his firm, Argyle Public Relations, rebranded to “Argyle Public Relationships” — a subtle but significant shift in emphasizing how he and his team are not only fluent in digital channels but in connecting with media and other stakeholders in a way that delivers results for clients. Everyone should respond within 24 hours.

Pitching 45

Pitching Content Marketing Course Ethics 45

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

Mora Communications

AUGUST 31, 2015

So why am I telling you to pitch the national press? So then, is national a waste? Most people will probably tell you so. Most people will tell you to stay local, because that’s where your bread and butter is. Now you’re national news and you’re in a position to garner local news. National media feeds the local media.

Media 49

Media Local Insurance Insurance 49

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Because in a democracy, public opinion will ultimately shape public policy.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. The studio believed they just saved a half-million dollars with no downside.

Marketing 53

Marketing Enterprise Print Film 53

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues.

Leadership 40

Leadership Report Media Video 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Buzzstream

MAY 2, 2024

And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. And so on, we’re a small startup without like huge advertising budgets. Those free channels.

Internal 118

Internal International Insurance Insurance 118

Norton's Notes

AUGUST 19, 2015

Fast forward to 2015 and every agency on the planet seems to have a company blog with many individuals having their own place to share their content. Blogger relations used to be about providing useful content to people, by writing personalised pitches and making sure your content was particularly interesting to that blogger.

Blogging 28

Blogging Writing Advertising Advertising 28

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Read up on clients, write incredible releases and pitches and communicate with ease.

Groups 60

Groups International Internal Conference 60

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Jay Webster Chief Product & Technology Officer, Cision.

Marketing 213

Marketing Content Marketing Data Social Media 213

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Purporting otherwise is going to keep the Bad Pitch Blog very busy. By Seedepth. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50