Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. ” – Psychology Today, August 2015. Practical Value. Test the unintuitive.

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In

Social Media 120

Social Media Conference Media Corporate 120

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Its purpose is not to advertise a product even though that would be a great byproduct.

Engineering 128

Engineering Writing Social Media Report 128

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. Around the Web Business Building Marketing buzz marketing viral marketing' , dust it off along with the rest of your spring cleaning. Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). These four categories correspond roughly to the areas of advertising, PR, marketing, and sales.

Pitching 60

Pitching eBook Advertising Advertising 60

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. Marketers think in terms of findability, sharability and virality. The advertising pitch today has transition to a talk about storytelling. We know he’s right about compensation – PR salaries have gone up.

Survey 60

Survey System Small Business Trends 60

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

Buzzstream

JULY 10, 2024

I If we look at where this industry started to take a shift, we will probably start doing some version of what we now call digital PR in 2015. Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion.

Digital PR 98

Digital PR SEO Google Travel 98

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” We’re so glad everyone is talking about our water!,”

Marketing 48

Marketing Viral Consumer Brand 48

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. A photo posted by Ben & Jerry's (@benandjerrys) on Jul 31, 2015 at 9:03am PDT. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Buzzstream

MAY 2, 2024

Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. And if we could tie together that theme of inflation and homeowners insurance and create an interesting report or narrative in that topic space, like that would be a piece of content that would go pretty viral and do well, like in the media.

Internal 118

Internal International Insurance Insurance 118

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 40

Social Media Media Storytelling Local 40

Cision

JUNE 15, 2015

” – Adrienne LaFrance, The Atlantic , April 29, 2015. Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. On Facebook (and everywhere else), the desire for virality is like the desire to win the lottery. ” Facebook, it seems, is unstoppable.”

Viral 120

Viral Facebook Measurement Advertising 120

Doctor Spin

MARCH 8, 2025

United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. The hashtag #DeleteUber went viral. Volkswagens Dieselgate Scandal (2015) VW was caught cheating emissions tests, falsely claiming their diesel cars were clean when they were 40 times over the legal pollution limit. Mixed messages.

Examples 52

Examples Airlines Viral Crisis 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

Prohibition

NOVEMBER 12, 2018

When Nike announced Colin Kaepernick as the face of its new advertising campaign, it outraged American patriots that didn’t agree with the NFL player kneeling during the American national anthem. Videos of people burning their Nike products went viral on social media with many customers announcing they will boycott the sporting brand.

Analysis 54

Analysis Viral Advertising Advertising 54

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. advertising). pic.twitter.com/aXl8hiMobn. —

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Norton's Notes

JULY 26, 2017

The video ended up going viral on the internet and making it to all of the main news channels. The brand went viral on social media in early May – not always a good thing in this instance. A #hashtag was created of #DeleteUber that went viral in response to this commotion and Lyft was boosted in users. Lyft 1 Vs Uber 0.

Social Media 49

Social Media Airlines Media Viral 49