Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Side note: I don’t think “Agility” existed as it does today until 2015. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point? PR tech mentions.

SEO 140

SEO Content Marketing Marketing Software 140

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Then the importance of timing and channels of communication can make all the difference in keeping institutional reputations intact. Timing Considerations.

Reputation 60

Reputation Communications Financial Internal 60

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Her ability to take SMBs from “Anonymity to the New York Times”™ has driven the growth of Marx Communications.

Communications 50

Communications Marketing Internal International 50

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

5W PR

MARCH 12, 2020

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. Fairygodboss.

Apparel 152

Apparel Financial Community Employee 152

PR in High Definition

SEPTEMBER 28, 2023

With search engine optimisation (SEO) serving as a key method for marketing and communications professionals to reach their audiences, this news made me wonder – how much power do search engines actually wield to control how we think about certain organisations and products? This could be in written blogs, headers, internal links and URLS.

Engineering 62

Engineering SEO Wireless Google 62

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.

Automotive 95

Automotive Study Report Transportation 95

The Hoyt Organization

SEPTEMBER 19, 2023

THO set an internal goal of ensuring that the average clip/day count was maintained and, in most months, accelerated from one brand to the next. Results From July 2015-June 2016, despite a significant name change and 100% rebrand, the program maintained the company’s media dominance.

Real Estate 52

Real Estate Industry Customer Service Course 52

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Implications for Marketing and Communications. Vice President, Marketing Technology. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 91

Industry Media Technology Employee 91

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 199

Writing Communications Marketing B2B 199

Bianchi Biz Blog

SEPTEMBER 16, 2021

Sustainability reports are generally written for a broad stakeholder base and communicate the company’s impacts on the economy, environment and social issues. Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers. Automotive Technology PR. So, what’s the difference?

Report 69

Report Automotive Financial Government 69

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Twitter has said that it has no plans to address the issue and that the community quickly self corrects.

Ethics 108

Ethics Conference Advertising Advertising 108

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Monday October 12th, 2015. Track: Technology / Social Media. Meet the Expert on Meetings, Destinations and Events Marketing and Communication. Tuesday October 13th, 2015. Track: Marketing and Communication.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. Cognitive technology is there to extend and amplify human expertise, not replace it.” — Rob High, Chief Technology Officer, IBM Watson.

Industry 74

Industry Marketing Technology Software 74

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. After someone does an internal site search, do they leave the page? The items will be available for free using discount code inbound15 until September 16, 2015, after which they will revert to their normal price of $40.

Analytics 60

Analytics Google Measurement How To 60

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. Development opportunities. Thomas Stoeckle.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

JANUARY 28, 2020

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. Notified says some customers use this for internal communications too. 2) Listen: simple searches and monitoring. 9) PR tech assessment.

Software 118

Software Tools Publicity System 118

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. Prior to joining fama, Jeff was an account manager at FitzGerald Communications (the same PR firm at which our Founder Christine worked early in her career!)

Marketing 50

Marketing Wireless Software Journalism 50

Stuart Bruce

MAY 29, 2015

The report covers four main areas: technology, business, perspectives and ‘future ready’ The report is also studded with lots of videos and every part of it can be shared individually on LinkedIn, Twitter or Facebook. The report features 60 Windows 8.1-esque Integrated reporting. Get in touch if you’d like help with yours.

Report 60

Report Financial Corporate Reputation 60

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. Yet in 2015, there was the recent Nuclear Negotiation and Agreement , so I thought it would be a good juncture to accept the invitation. Bizarre first impressions.

Conference 40

Conference Hotels Internal International 40

PR Conversations

DECEMBER 19, 2014

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices. Future demands smart personalisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. It’s 2015!! What gives? 10hr flight.

Travel 120

Travel Technology Airlines Wireless 120

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986.

Government 103

Government Education Print Ethics 103

Karen Freberg

DECEMBER 30, 2019

General Motors (2015). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. You see – when I was on the job market, I had a professor at Tennessee who told me I was “ not international enough ” to be competitive on the job market.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things. A great data divide.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

JULY 20, 2016

Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000.

Measurement 40

Measurement Agency Employee Insurance 40

Communications Conversations

MAY 1, 2015

He wanted to try this new technology on for size. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. In my estimation, that’s still pretty radical thinking in 2015 – and we’ve been at this for more than 4 years! Salzwedel started on Twitter and why?

Social Media 60

Social Media Media Twitter Insurance 60

Flatiron Communications

NOVEMBER 7, 2015

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Mobile, social and enhanced content creation and display technologies have changed everything. Minter Dial (@mdial) November 3, 2015. I do know one thing.

Newspapers 28

Newspapers Film Journalism Web 28

Waxing UnLyrical

MARCH 25, 2016

But what my first Mac taught me, which was life-changing in the sense that I internalized what I’d always known theoretically, was two-fold: Great products can be functional and beautiful. Do you remember a specific moment when technology changed your life? And there are still a lot of MS products I use, like PowerPoint, etc.

Training 40

Training Banking Software Web 40

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR

Blogging 162

Blogging B2B Software SEO 162

PR Conversations

OCTOBER 2, 2015

As I commented on a UK blog post titled VW: the self-inflicted scandal of the century (which is pretty good forecasting from a perspective of 2015), there are too many who pontificate – which my copy of the Oxford English Dictionary defines as pretending to be infallible and pompously dogmatic. Lisa: Dad, do you know what Schadenfreude is?

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Shift Communications

JANUARY 28, 2015

Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. Technology has leveled the playing field for even DIY communities to master the core industry competencies. Zach Burrus.

Agency 60

Agency Real Estate Creativity Training 60