PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 265

Ethics Automotive Technology Conference 265

Shift Communications

JULY 30, 2015

Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 What have they got on tap that we as marketers and communicators must pay attention to? Vice President, Marketing Technology. We’ve often said that Facebook is the largest nation on the planet. billion people. Audience Growth.

Facebook 60

Facebook Social Media Mobile Advertising 60

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. For marketers with a strong international presence, this is good news. The drop in Q1 2015 is steeper than normal. Vice President, Marketing Technology. Let’s see what changed! billion people.

Mobile 60

Mobile Facebook YouTube Video 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things. A great data divide.

Marketing 193

Marketing Content Marketing Data Social Media 193

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING.

eBook 60

eBook Creativity Agency Exercises 60

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Journalistics

MARCH 15, 2015

Despite the drone-free skies at SXSW 2015 , there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Activations.

Trends 56

Trends Big Data Mobile Conference 56

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Side note: I don’t think “Agility” existed as it does today until 2015. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point? PR tech mentions.

SEO 137

SEO Content Marketing Marketing Software 137

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. a full-service integrated marketing communications firm. A Proven Track Record The alliance between Bianchi PR and Roop & Co.

Mobile 75

Mobile Automotive Brand Branding 75

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Then the importance of timing and channels of communication can make all the difference in keeping institutional reputations intact. Timing Considerations.

Reputation 60

Reputation Communications Financial Internal 60

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Her ability to take SMBs from “Anonymity to the New York Times”™ has driven the growth of Marx Communications.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Fake press releases on major wires.

Software 93

Software Banking Technology Data 93

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

5W PR

MARCH 12, 2020

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. Fairygodboss.

Apparel 152

Apparel Financial Community Employee 152

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

SEPTEMBER 28, 2023

With search engine optimisation (SEO) serving as a key method for marketing and communications professionals to reach their audiences, this news made me wonder – how much power do search engines actually wield to control how we think about certain organisations and products? This could be in written blogs, headers, internal links and URLS.

Engineering 62

Engineering SEO Wireless Google 62

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. Predictions from PR and martech providers; and. My own predictions. Brand-to-brand collaboration.

Marketing 172

Marketing Employee Content Marketing Training 172

Stephen Waddington

AUGUST 27, 2018

The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. i] The model describes the different forms of communication between an organisation and its stakeholders. Excellence Theory is a much debated model of public relations practice.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. The idea is to let communicators know ahead of time those items the system thinks will get a lot of attention. Let’s just hope 2020 ends on December 31 st.

Software 176

Software SEO Company Tools 176

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.

Automotive 96

Automotive Study Report Transportation 96

The Hoyt Organization

SEPTEMBER 19, 2023

THO set an internal goal of ensuring that the average clip/day count was maintained and, in most months, accelerated from one brand to the next. Results From July 2015-June 2016, despite a significant name change and 100% rebrand, the program maintained the company’s media dominance.

Real Estate 52

Real Estate Industry Customer Service Course 52

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. Implications for Marketing and Communications. Vice President, Marketing Technology. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 90

Industry Media Technology Employee 90

Bianchi Biz Blog

SEPTEMBER 16, 2021

Sustainability reports are generally written for a broad stakeholder base and communicate the company’s impacts on the economy, environment and social issues. Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers. Automotive Technology PR. So, what’s the difference?

Report 69

Report Automotive Financial Government 69

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 196

Writing Communications Marketing B2B 196

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Twitter has said that it has no plans to address the issue and that the community quickly self corrects.

Ethics 108

Ethics Conference Advertising Advertising 108

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen.

Transportation 122

Transportation Social Media Corporate Agency 122

Stephen Waddington

JULY 10, 2017

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. The narrative of organisational communications is increasingly personal.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. By Mary Jane Martin, MS, APR.

Conference 40

Conference Measurement Communications Employee 40

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Monday October 12th, 2015. Track: Technology / Social Media. Meet the Expert on Meetings, Destinations and Events Marketing and Communication. Tuesday October 13th, 2015. Track: Marketing and Communication.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. Cognitive technology is there to extend and amplify human expertise, not replace it.” — Rob High, Chief Technology Officer, IBM Watson.

Industry 74

Industry Marketing Technology Software 74

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. After someone does an internal site search, do they leave the page? The items will be available for free using discount code inbound15 until September 16, 2015, after which they will revert to their normal price of $40.

Analytics 60

Analytics Google Measurement How To 60

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. Development opportunities. Thomas Stoeckle.

Training 80

Training Measurement Technology Engineering 80