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The PR Implications of Edelman’s 2015 Trust Barometer Study

Cision

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., The order of most to least trusted remained the same in 2014 and 2015: NGOs. Government.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. But PR itself is gaining influence, and rapidly. Though it’s an evolution and not a revolution, that’s the real change for our industry.

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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

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Has the Digital Age Affected the Impartiality of the Press?

Cision

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. The Growth of Social Media as a News Source. Conclusion.

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Top Trends From State of the Media 2016

Cision

Emerging technology continues to change the way readers consume the news and how media outlets report it. Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. For our newest findings, check out the State of the Media 2016 Report!

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The Implications of the Growth of Social News

Cision

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

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5 Common Misperceptions of Social Customers

Cision

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day. Conclusion.