Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. TikTok has become social media’s darling of 2020.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

The Proactive Report

JANUARY 5, 2015

Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Figure out where they’re active on social media. Be proactive.

Reputation 100

Reputation System Employee Airlines 100

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Meet people where they are.

Social Media 120

Social Media Conference Media Corporate 120

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

NOVEMBER 10, 2016

Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image. According to Rossi, data collected by music streaming offers 15 times more data points than other media sources.

Data 292

Data Big Data Strategy How To 292

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Phil covers consumer goods, retail, and restaurants for Fortune, focusing on how large companies like Walmart and JCPenney are changing to stay relevant in the industry. . Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

Deirdre Breakenridge

FEBRUARY 13, 2015

On Tuesday, February 17, 2015 at 8:30 p.m. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT.

Healthcare 150

Healthcare Community Twitter Communications 150

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. More consumers are accessing all kinds of websites via mobile devices than from desktop computers.

Newspapers 71

Newspapers Mobile Media Facebook 71

David PR Group

NOVEMBER 14, 2014

He was very forthcoming, saying that Bacardi sells a product that they don’t have a lot of control over when it is consumed. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. I would love to learn more.

Hotels 71

Hotels Marketing Strategy Advertising 71

Deirdre Breakenridge

JANUARY 6, 2015

On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Advice please?

Community 150

Community Education Twitter Financial 150

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” I was one of many people who were slow to go back to Chipotle after about 1,100 of its customers contracted norovirus between 2015 to 2018.

Consumer 99

Consumer Television Course Company 99

Deirdre Breakenridge

AUGUST 17, 2016

But, where do you begin in a constantly changing media landscape with the highly digitized consumer? Consumers Drive Their News and Information. With the rise of social media came democratized content and the opportunity for consumers to drive their own news, information, and entertainment.

Branding 150

Branding Brand Consumer Travel 150

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. They showed on how people shop for the school year and the role that social media plays in the decision-making process. So where can you turn to gain the insights you need?

Branding 120

Branding Brand Retail Consumer 120

Cision

JULY 2, 2015

In an age where digital news is becoming increasingly more relevant and popular, and news is gained more by referral from friends and colleagues, via social media, than directly from journalists and publications, we should wonder if the importance of impartiality is diminished. The Growth of Social Media as a News Source.

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

AUGUST 6, 2015

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. It’s 2015!!

Travel 120

Travel Technology Airlines Wireless 120

prTini

DECEMBER 5, 2014

The Complete List of Cultural Trends to Watch for in 2015. What Digital Marketing Will Look Like in 2015. 2015 Social Media Predictions. The Secret Lives of Consumers Revealed, In GIFs. The post 2015 Trends + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini.

Trends 62

Trends Case Study Enterprise Education 62

PRSay

SEPTEMBER 19, 2019

In 2015, Forbes estimated that the drink rakes in around $100 million over the course of a single autumn. In addition, Google Trends data reveals that searches for “pumpkin spice latte” on Google peaked in 2015. American consumers love buying products that evoke nostalgia. Though autumn officially starts on Sept.

Instagram 128

Instagram Analytics Google Trends 128

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. Ripley wrote her insight in 2015.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

DECEMBER 10, 2015

Financial institutions and mortgage lenders have been gearing up for the biggest change to hit the mortgage lending industry in 40 years – the TILA-RESPA Integrated Disclosure rule from the Consumer Financial Protection Bureau. Consumers will have more time to review the information. How will new regulations affect your customers?

Financial 120

Financial Consumer Guidelines Reputation 120

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. So, it wasn’t too unusual that I attracted a hybrid social media-content-PR role when I returned to New York City. billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market. In his latest book, Content, Inc., Did you know?

Social Media 72

Social Media Marketing Media Content Marketing 72

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

Cision

FEBRUARY 2, 2016

More consumers are using social than ever and Fortune 500 companies have taken note. In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. But having a social presence doesn’t equate automatic reach or success in driving leads. Going Solo.

Strategy 120

Strategy Social Media Customer Service Software 120

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

NOVEMBER 19, 2015

But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

PRSay

MAY 3, 2019

More people than ever consume news. They just consume it across more varied platforms. That means the credibility boost that comes from third-party media placements remains critically important. You often have to help the media do that.

How To 137

How To Education Exercises Newspapers 137

The Stalwart Blog

JANUARY 8, 2016

The world of social media changes quickly. Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

Social Media 60

Social Media Trends Apparel Media 60

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. See why it’s top of mind?

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

JANUARY 29, 2016

News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. Do you use social media for story leads and pitches?

Real Estate 120

Real Estate Pitching Interviews Meeting 120

Cision

MAY 7, 2015

event had 1,433 total social messages from 699 unique authors. With the help of our social media monitoring tools , Cision Account Manager Jeremy Willis sifted through the data to find the answers. Interesting: 1% of internet users create all of the content, 9% share content and 90% consume content!

Conference 120

Conference Measurement Twitter Reputation 120

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120