Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. Check out the 2015 Global Social Journalism Study! More data journalism.

Journalism 120

Journalism Trends Print Local 120

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. billion people in the world, only 2.3

Social Media 120

Social Media Marketing Media Study 120

5W PR

NOVEMBER 20, 2019

billion by 2015. The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media. According to the report, over half the people responding to the poll said they remember televisions ads best. billion a year in the U.S.

Advertising 88

Advertising Advertising Television Report 88

Cision

APRIL 4, 2016

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

Viral 120

Viral Journalism Advertising Advertising 120

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Last year, the U.S.

Television 72

Television Education Groups Community 72

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves.

Advertising 100

Advertising Advertising Television Radio 100

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 40

Mobile Media Newspapers Facebook 40

Cision

SEPTEMBER 10, 2015

While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Still, on August 27, 2015, Facebook reported that 1 billion users logged in that day , the equivalent of 1 in 7 people on the planet. Of the approximately 3.2

Trends 120

Trends Mobile Web System 120

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. In his latest book, Content, Inc., It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 72

Social Media Marketing Media Content Marketing 72

Journalistics

MARCH 26, 2015

Fast-forward to 2015 and we’re witnessing the next transformation in social media-based reporting with the launch of Meerkat and Periscope. However audiences choose to consume news content, news organizations will deliver. Not surprisingly, there wasn’t a single mention of “learning how to use Twitter in my reporting.”

Twitter 75

Twitter Report Journalism Video 75

Mark My Words

MAY 3, 2022

Choice The poor media narrative surrounding Netflix is not helped by the lessening reliance consumers have on it in an age of overwhelming choice. As Brands2Life’s consumer managing director Laura Sibley says: “You can’t promote every show.” Such issues have never seen the platform face as much controversy than at present.

Film 60

Film Advertising Advertising Consumer 60

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Branding 48

Branding Brand Storytelling Healthcare 48

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. We’re at the top of the funnel here, looking at the people who consume your content. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. With a focus on consumer goods and the beauty industry, she will strive to get products off the shelf and onto a magazine or television screen. Freberg for the PR professors on Twitter list! ). Bigger the better, right?

Groups 60

Groups Internal International Conference 60

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Branding 252

Branding Brand YouTube Social Media 252

ZudePR

JUNE 6, 2016

According to Nielsen, the average American spends 158 hours each month watching television(!!). We launched a SaaS business last March 2015 has over 600 customers all over the world and growing. In 2014 we did 13 different conferences; in 2015 we did three. We made more money, more profit and delivered better events in 2015.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Branding 49

Branding Brand YouTube Survey 49

Waxing UnLyrical

SEPTEMBER 28, 2015

Why: “… Most consumers would get engaged with the brand, in trying to find out what the name stands for,” says Kiran Khalap who believes that the philosophy of a brand matters when it comes to launching a brand name. Do brand names matter? Public Relations as Strategic Partner.

Infographics 40

Infographics Television Conference Writing 40

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. Yes, that’s where more and more consumers sate their media appetites these days. Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging. Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.

Social Media 116

Social Media Marketing Media Creativity 116

Presspage

MAY 10, 2017

This reach can be extended to speech – in 2015 the Oxford Dictionary Word of the Year was “face with tears of joy”, which is not even one word, and it isn’t even text: it’s an emoji. The expectation to consume media and access real-time information wherever we are, using our smartphones, requires new channels.

Video 109

Video Technology Television Radio 109