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The ContentMarketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C ContentMarketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list.
Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at ContentMarketing Institute’s 2014 ContentMarketing Awards. ContentMarketing' Guitar Center Presents: Your Next Record with Steve Aoki.
Feedback is huge when it comes to developing a successful contentmarketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.
The ContentMarketing Institute (CMI) is out with its annual list of contentmarketing predictions. The organization published its list in a blog post yesterday titled 60 ContentMarketing Predictions for 2015. Content by acquisition. Rise of marketing ops. “In Cooperative content.
Someone smart turned the 80/20 rule around and applied it as an easy way to get started on social efforts — a hard and fast way to know how much to talk about our own content while sharing that of others. Each of these “new ways of doing things” are shaking up the way we approach content for social channels.
This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B ContentMarketing2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?
How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated?
a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. ContentMarketing Mastering Social Media' Meritus Media Inc., Map the brand’s social graph.
It was the 5 th annual B2B ContentMarketing Survey which conjured up that memory – from perhaps a more frightening part of my mind. Marketers who put their contentmarketing strategy to pen and ink, were twice as likely to consider their organization effective – 60% to 32%. Rhythm and ROI.
. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management. AirPR: When businesses are launching a PR or contentmarketing campaign, what are the key elements they should focus on?
This post is based on our white paper “ Outside-The-Box ContentMarketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether contentmarketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.
Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Cision (@Cision) August 27, 2015.
‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking?
15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. ContentMarketing Online PR' DOWNLOAD THIS INFOGRAPHIC.
People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and contentmarketers to become more creative than ever before in their content endeavors. Episodic Content
If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as contentmarketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.
Traditional media holds several advantages over online media: greater credibility, ability to decide what information is presented, geographic specificity, built-in content promotion and reliable, predictable distribution. ” Consequently, publishers of online media struggle to control the promotion of specific content over others.
As 2014 winds down, contentmarketers are reassessing budgets and planning for an impactful 2015. It’s that time of year again. But, a lot has changed during the past ten months.
This post was inspired by our free “ Outside-The-Box ContentMarketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box contentmarketing ideas. Want even more contentmarketing tips? Obviously, that wasn’t a comprehensive or exhaustive list. Syndication.
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.
Contentmarketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their contentmarketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.
Contentmarketing is about the audience. The same dynamic applies to contentmarketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The ContentMarketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.
Hopefully we learn a few contentmarketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. ContentMarketing Lesson #1: Make it useful and timely. ContentMarketing Lesson #2: Showcase stellar examples.
Side note: I don’t think “Agility” existed as it does today until 2015. In any case, both of these were “audience buys” and proved to be savvy PR, contentmarketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. PR tech mentions.
When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. According to the ContentMarketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Create more visual content. Better understand efficacy.
If there’s one thing every contentmarketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for ContentMarketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.
Contentmarketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their contentmarketing forward, AND I’ve been working on my own 2015contentmarketing strategy for Rock The Status Quo.
He encourages content creators to check out live streaming apps such as Meerkat and Periscope and use it to their advantage. Want to produce content that gets noticed and drives results? Get our free “Outside-The-Box ContentMarketing for PR” white paper now! Best Practices Featured ContentMarketing'
Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Contentmarketing is the only marketing left.” The post The first steps toward building your contentmarketing strategy: Discover & Assess appeared first on Agility PR Solutions.
Contentmarketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.
According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels. The takeaway for PRs?
Realizing that the PR, social media and contentmarketing spaces are always evolving and innovating, we wanted to ask you how you think industry professionals need to #InnovateNow for success in a hashtag contest – and you didn’t disappoint us. . Lorenzo Gee (@bareknucklepr) May 8, 2015. InnovateNow. InnovateNow.
Your content must be relevant, meaningful and useful to capture your audience’s attention. According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their contentmarketing programs by 64% in 2016. Discovering new design techniques for content creation.
Joe Pulizzi has often noted there are two choices in contentmarketing – build and audience or buy one. In mulling it over for a week or so, it’s that line of thinking that leads me to this contentmarketing prediction. — Frank Strong (@Frank_Strong) December 9, 2015. by Frank Strong.
It’s also a great platform for relationship-building for anyone in public relations or contentmarketing. Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Her stories focus on how retailers and their marketing efforts impact the industry. . Adrianne Pasquarelli @SheLikesToShop.
When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Marketing Coordinator. Want to see how to do this for your blog? Here’s how. Amanda Loewy.
. — David Armano (@armano) August 14, 2015. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Branding, Social Media, Marketing, PR & Professional Coach. Jay Baer – @jaybaer.
Learn how to leverage your owned content and get it into the hands of your influencers by downloading our tip sheet, How Influencers and ContentMarketing Can Build Your Brand and Grow Your Business. Are you putting effort into making sure they do?
Contentmarketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used contentmarketing tactics.
Sure enough, in 2015, Apple’s revenue was just short of $234 billion. By contrast, Chevon finished up 2015 with about $130 billion in sales. Using the reverse image search feature on Google, I traced the image back to this post published by a cloud vendor Broadview Largest Companies by Revenue in Each State 2015: MAP.
My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. 12 ContentMarketing Lessons Learned in 12 Years of Blogging via @toprank. Top 5 Posts of 2015. Appetite remains for snackable content. Contentmarketing is PR. Worst 5 Posts of 2015.
The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the ContentMarketing Institute (see below). * * *. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.
billion in ad spend waste in 2015, according to a new report.”. billion in ad spend waste in 2015, according to a new report.”. As a result, the refrain “contentmarketing is better than advertising” is bounced around the marketing echo chamber. The post Is ContentMarketing Better than Advertising?
And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. In 2015, I did the unthinkable and let the domain www.mariscallahan.com expire. and name.kitchen, where she does media relations, contentmarketing, and social media.
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