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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list.

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Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing' Guitar Center Presents: Your Next Record with Steve Aoki.

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

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6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. Content by acquisition. Rise of marketing ops. “In Cooperative content.

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Create New Social Media Rules for 2015

Shift Communications

Someone smart turned the 80/20 rule around and applied it as an easy way to get started on social efforts — a hard and fast way to know how much to talk about our own content while sharing that of others. Each of these “new ways of doing things” are shaking up the way we approach content for social channels.

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Conquer Today’s Top B2B Content Marketing Challenges

Shift Communications

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated?

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