Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 99

Corporate Airlines How To Crisis 99

Stuart Bruce

DECEMBER 29, 2014

He now lives in the US and has held several senior PR positions with Microsoft including leading PR for Corporate Citizenship, Windows and now Office. Sarah Pinch @ms-organised – Sarah has the unenviable task of taking over from Stephen Waddington as president of the CIPR for 2015.

Ethics 95

Ethics Local Blogging Social Media 95

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Future demands smart personalisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Cision

APRIL 10, 2017

Here is how it pans out in the marketing world: Stephen Kennedy from Dominos shared how his organization has made customer loyalty a corporate priority opposed to a marketing program. active loyalty program members from 2015. At the same time the infamous coffee purveyor has reported a 16% increase in U.S.

Brand 223

Brand Branding Pitching Conference 223

Mindful Marketing

SEPTEMBER 19, 2020

According to the Centers for Disease and Prevention (CDC), in the United States in 2015, there were 1.02 Its mission is to make a life-sustaining service safely available to a group of consumers who are consistently underserved. million blind people , i.e., who had vision impairment of 20/200 or worse. Furthermore, 3.22

Corporate 102

Corporate Consumer Employee Print 102

Melissa Agnes

MAY 20, 2015

In order to find this website, I had to do a Google search as, at the time of this post, there is no link to it – or any communications announcing the oil spill – from Plains All American Pipeline’s corporate website. — ABC7 Eyewitness News (@ABC7) May 20, 2015. — SavageNation (@SavageNation) May 20, 2015.

Crisis 154

Crisis Crisis Communications Crisis Management Twitter 154

Cision

MARCH 15, 2016

Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software. Of the top 1,000 PACs that filed with the FEC in 2015, Cision is used by 234 of them.

Software 120

Software Corporate Government Data 120

ImPRessions - Crenshaw Communications

MAY 7, 2020

Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Ben reports for Retail Dive, an industry go-to, covering retail policy, finance and bankruptcy and how these trends are affecting major corporations. . Adrianne Pasquarelli @SheLikesToShop. Kate Taylor @Kate_H_Taylor. Ben Unglesbee @Ben_Unglesbee .

Retail 245

Retail Twitter Real Estate Trends 245

Reputation Us

DECEMBER 12, 2014

ACG Portland Elects 2015 President, New Board Members Association elects Casey Boggs as president; adds Carole Bentley, Joe Sillay, Gary Mortensen and Mark Birge as board members Portland, Ore., The post LT Public Relations’ Casey Boggs Elected 2015 President of ACG Portland appeared first on LTPR.

Publicity 60

Publicity Corporate 60

Deirdre Breakenridge

FEBRUARY 13, 2015

On Tuesday, February 17, 2015 at 8:30 p.m. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. We’re looking forward to a really informative and insightful tweet chat that will enlighten us on healthcare communications in 2015. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. So many executives have been exposed for inflating their academic achievements in college, but 2015 turns this one inside out. Google issues an apology making it clear Corporate did not approve the t-shirts.

Transportation 60

Transportation Journalism Google Employee 60

Communications Conversations

DECEMBER 3, 2015

SHOW NOTES – December 3, 2015. . The 2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose”. Should you remove the comments section from your corporate blog?”. SPOTLIGHT: “Holiday Inn Express Delivers First BREAKFA-moji Keyboard”. link]. . “Is Is It Time to Ditch Your Company Blog’s Comments Section?”.

Corporate 60

Corporate Blogging Conference Instagram 60

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

Cision

DECEMBER 8, 2017

Keep in mind though, that 81 percent of millennials expect companies to tout their corporate responsibility too. Larry was named Vice President in 2015 and continues the development of the creative department within MultiVu. Our guide reminds us that 4 out of 5 millennials consider video content when making their purchasing decisions.

Video 189

Video Creativity Conference Education 189

Deirdre Breakenridge

APRIL 13, 2015

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. And they expect to use “much more” in the next year.

Video 150

Video Trends Radio Newspapers 150

Stuart Bruce

JANUARY 5, 2015

Why in 2015 are we still asking what is PR? In this role of corporate counsel there is also a benefit in being close to, but not on the board, as that enables the PR counsellor to be more neutral as they aren’t the decision maker. CIPR corporate communications Marketing PR strategy public relations Reputation Management'

Reputation 60

Reputation Corporate Ethics Communications 60

Sword and the Script

DECEMBER 29, 2015

My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. Top 5 Posts of 2015. In an effort to understand what resonated, here is what the readers of this blog said were the best posts on the Sword and the Script in 2015. Worst 5 Posts of 2015. Look before you leap.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. But PR itself is gaining influence, and rapidly. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Communications Conversations

DECEMBER 30, 2015

I’m really writing this post for 32 people who helped me along in one way, shape or form in 2015. Opportunity: Working with top corporate communicators as part of our local Mastermind Group. Started this group earlier in 2015, and I couldn’t be happier (and more lucky) with how things have turned out. Check that.

Groups 60

Groups Local Meeting Corporate 60

Communications Conversations

JANUARY 5, 2015

However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers. We’re seeing people take on more diverse leadership roles (overseeing areas like Corporate Communications, PR and Integrated Marketing). This is just my opinion, keep in mind.

Social Media 60

Social Media Marketing Media Trends 60

Shift Communications

FEBRUARY 5, 2016

Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow. This is good news if you’re a job seeker; the more corporate customers use LinkedIn’s talent management software, the more valuable your profile. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Agility PR Solutions

JUNE 15, 2021

Back in March, the supervisory board for the corporation reviewed all of the findings regarding the “dieselgate” scandal from 2015. Back in 2015, the company was uncovered to have been using illegal software […].

Crisis 86

Crisis Brand Branding Software 86

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2015: E. His dress is a bit more casual than most CEOs – a sweater under a jacket, which makes him appear less aloof or corporate than, say, Munoz.

Interviews 170

Interviews Media Training Training Video 170

PRSay

OCTOBER 5, 2016

It’s true that Indiana sustained some bruises in the boxing ring of public opinion in 2015 when passage of the Religious Freedom Restoration Act prompted a backlash from companies, which threatened to pull business and events from Indiana. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Jeremy Bamidele is a corporate communications specialist, publicist, and journalist based out of Los Angeles. Credibility. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. Brands aren’t competing against their competitors on social,” Krista says.

Social Media 120

Social Media Pinterest Media Infographics 120

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging.

Publicity 174

Publicity Leadership Corporate Agency 174

Communications Conversations

DECEMBER 1, 2015

Part of my presentation caused a bit of a stir: My prediction that more people (and I would also argue, companies) will remove comments from their corporate blogs in the year ahead. If your corporate blog is like many, it gets few thoughtful comments. The Allstate blog is commonly listed on many “best corporate blog” lists.

Corporate 60

Corporate Blogging LinkedIn Conference 60

Melissa Agnes

NOVEMBER 15, 2015

Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities. In addition, Brian and I discuss the first annual WINx conference , which is happening this November 18th, 2015. Experience WINx.

Crisis Management 154

Crisis Management Conference Crisis Training 154

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. 9 social media trends to watch in 2015. Five 2015 digital marketing trends for your consideration. ” is the Big Trend of 2015.

Trends 40

Trends Marketing Social Media Web 40

Cision

MARCH 1, 2016

Although the hacking of any corporate communication platform is concerning, the fix is a password change or platform escalation, and it is easily explained (ask any athlete or public figure who tweets something objectionable only to explain that their account was “hacked”). Ripley wrote her insight in 2015. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

JANUARY 31, 2019

The traffic to this blog has declined from a peak of 12,000 unique visitors per month in 2015 to around two-thirds that number today. Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel. The audience has also changed.

SEO 113

SEO Blogging LinkedIn Community 113

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016.

Survey 90

Survey Content Marketing Marketing Measurement 90

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. AZ Media Maven (@AZMediaMaven) November 5, 2015. Kelly Hungerford (@KDHungerford) November 5, 2015. PRprochat — Milvian (@MilvianPrieto) November 5, 2015. prprochat — Carrie Morgan (@morgancarrie) November 5, 2015. . prprochat. —

Social Media 100

Social Media Media Customer Service Resources 100

Communications Conversations

JULY 29, 2015

A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. According to this Mobile Marketer post , Nordstrom used a visual of an Instagram post featuring a 55-foot dress on its corporate headquarters in Seattle. A video posted by GAP (@gap) on Apr 8, 2015 at 7:54am PDT. NSale #instaphoto #seattle #drone.

Instagram 60

Instagram Brand Branding Creativity 60

Agility PR Solutions

JUNE 16, 2019

Those numbers show that in 2015, corporations paid $59 billion in fines, a more than five-fold increase over the $11 billion paid […]. The number of headlines denoting a company crisis has nearly doubled when comparing this decade to last, according to McKinsey & Company.

Crisis 85

Crisis Corporate Company Analysis 85