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6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Her focus is reporting on stories about how labor issues affect retail employees. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Ben reports for Retail Dive, an industry go-to, covering retail policy, finance and bankruptcy and how these trends are affecting major corporations. .

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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

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Corporate Social Responsibility Everyone Should See

Mindful Marketing

Among its unique attributes, the store featured an open layout, low-glare surfaces, and employees who knew American Sign Language (ASL). According to the Centers for Disease and Prevention (CDC), in the United States in 2015, there were 1.02 million blind people , i.e., who had vision impairment of 20/200 or worse. Furthermore, 3.22

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Seven “PR Is Stranger Than Fiction” Predictions for 2015

Ishmael's Corner

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. So many executives have been exposed for inflating their academic achievements in college, but 2015 turns this one inside out. Google issues an apology making it clear Corporate did not approve the t-shirts.

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Corporate Sustainability Reports – A Massive Undertaking with a Ton of Payoff

MaccaPR

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority.

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