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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

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New Year’s Honours 2015

Stuart Bruce

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do. CIPR Ethics Politics public relations'

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I was delighted when Deirdre said YES. I was dancing in the room with my four-year-old boy. How has your PR education prepared you for your career?

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What is PR? A definition for 2015

Stuart Bruce

Why in 2015 are we still asking what is PR? In this role of corporate counsel there is also a benefit in being close to, but not on the board, as that enables the PR counsellor to be more neutral as they aren’t the decision maker. But neither approach is more or less ethical than the other. What is public relations?

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PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Rob Six, Senior Vice President of Corporate Communications, Roll International. How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? .

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PR – the public relations profession – being a member, joining in and taking part

Stuart Bruce

Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so. Annual cost €200 with a €200 joining fee (waived for 2015). CIPR corporate communications Ethics PRCA public relations'

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?