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New Year’s Honours 2015

Stuart Bruce

He now lives in the US and has held several senior PR positions with Microsoft including leading PR for Corporate Citizenship, Windows and now Office. Sarah Pinch @ms-organised – Sarah has the unenviable task of taking over from Stephen Waddington as president of the CIPR for 2015.

Ethics 95
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

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11 great opportunities thanks to 22 people in 2015

Communications Conversations

I’m really writing this post for 32 people who helped me along in one way, shape or form in 2015. Opportunity: Working on a fantastic local influencer event with the Minnesota Pork Board. Opportunity: Working with top corporate communicators as part of our local Mastermind Group. Check that.

Groups 60
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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging. Oh, so many.

Publicity 174
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Will first gen social media marketers start to burn out in 2015?

Communications Conversations

However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers. I’m basing this “prediction”, for lack of a better word, on two things: * Anecdotal feedback from a number of people I know in these roles locally here in Minneapolis. *

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

And while it may be tempting to dismiss this study because of its localization to Cyprus, note that multiple surveys of consumers find that that the most probable channels that they will see social care on are Twitter and Facebook, and that the most YouTube and blogs rank high for places that people will post reviews. .” React fast.

Crisis 120
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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Meet people where they are.