ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge.

Retail 245

Retail Twitter Real Estate Trends 245

Deirdre Breakenridge

JANUARY 27, 2020

It was the summer of 2015, and filming of this very important impact documentary was going as planned. Berst is a Raleigh, NC-based producer, writer, and activation marketer. She started her career in the corporate arena, then, after 17 years, transitioned to competitive positioning consulting with mid-to-large sized companies.

Film 194

Film Marketing Nonprofit Education 194

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Cision

OCTOBER 16, 2015

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Credibility. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Stuart Bruce

DECEMBER 29, 2014

He now lives in the US and has held several senior PR positions with Microsoft including leading PR for Corporate Citizenship, Windows and now Office. Sarah Pinch @ms-organised – Sarah has the unenviable task of taking over from Stephen Waddington as president of the CIPR for 2015.

Ethics 95

Ethics Local Blogging Social Media 95

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. But even without a universal formula for measuring brand mentions, PR is catching up to marketing. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Deirdre Breakenridge

FEBRUARY 13, 2015

On Tuesday, February 17, 2015 at 8:30 p.m. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. We’re looking forward to a really informative and insightful tweet chat that will enlighten us on healthcare communications in 2015. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

Cision

DECEMBER 8, 2017

The video takes the viewer on a journey where they’re confronted by five essential video types every marketer should be considering as they compete for attention in a crowded marketplace. Keep in mind though, that 81 percent of millennials expect companies to tout their corporate responsibility too. About Larry Cardarelli.

Video 189

Video Creativity Conference Education 189

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Social Media Today (@socialmedia2day) April 10, 2015.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Communications Conversations

JANUARY 5, 2015

However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers. Also, consider this: How many senior-level social jobs are there in any given market? We’ll see as 2015 rolls out… photo credit: bdunnette via photopin cc.

Social Media 60

Social Media Marketing Media Trends 60

Sword and the Script

DECEMBER 29, 2015

My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. 12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. Top 5 Posts of 2015. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Melissa Agnes

NOVEMBER 26, 2014

CASL also imposes personal liability on directors and officers of corporations that violate its requirements. Anyone who develops, distributes or markets such applications to Canadians must comply with CASL’s consent requirements, which will come into force on January 15, 2015.

Policies 195

Policies Crisis Software Examples 195

Stuart Bruce

JANUARY 5, 2015

Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong.

Reputation 60

Reputation Corporate Ethics Communications 60

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. You’re welcome.

Trends 40

Trends Marketing Social Media Web 40

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. This is down slightly, but macro trends across the economy suggest corporate revenues are up.

Survey 99

Survey Marketing Exercises Study 99

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

Shift Communications

FEBRUARY 5, 2016

Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow. This is good news if you’re a job seeker; the more corporate customers use LinkedIn’s talent management software, the more valuable your profile. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Stephen Waddington

JANUARY 31, 2019

You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The traffic to this blog has declined from a peak of 12,000 unique visitors per month in 2015 to around two-thirds that number today. The audience has also changed.

SEO 113

SEO Blogging LinkedIn Community 113

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Ripley wrote her insight in 2015. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. Isn’t that the marketing gift that keeps giving? Krista’s tip?

Social Media 120

Social Media Pinterest Media Infographics 120

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Deirdre Breakenridge

FEBRUARY 25, 2016

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms.

Wireless 150

Wireless Analytics Data Advertising 150

Communications Conversations

JULY 29, 2015

A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. According to this Mobile Marketer post , Nordstrom used a visual of an Instagram post featuring a 55-foot dress on its corporate headquarters in Seattle. Outstanding cause marketing campaign. A video posted by GAP (@gap) on Apr 8, 2015 at 7:54am PDT.

Instagram 60

Instagram Branding Brand Creativity 60

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Waxing UnLyrical

DECEMBER 22, 2014

2, 2015, back on Jan. And you have every good wish from us to you for a wonderful start to 2015. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. 3 Essential Tips for Digital Marketers. What’s PR En Route to in 2015? Digital marketing shifts coming out of AdTech 2014.

Web 80

Web Creativity Blogging LinkedIn 80

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. AZ Media Maven (@AZMediaMaven) November 5, 2015. Customer perspective and pain points also have the potential to transform a nice product or service into something spectacular that really resonates with its target market. They are empowered; you get insights.

Social Media 100

Social Media Media Customer Service Resources 100

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S. advertising, PR and marketing managers are African-American? percent of U.S. percent of U.S. Absolutely.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Doctor Spin

FEBRUARY 7, 2025

Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. PR and marketing professionals use seriality principles to create a sense of tribal belonging around products (e.g.,

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Content marketers need to be more like meteorologists than fortune tellers. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

MAY 4, 2015

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Content Marketing: Without Community, It’s Only Half the Equation. Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Please share in the comments below.

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

OCTOBER 9, 2015

. — Diane Bégin (@dibegin) October 6, 2015. On practical level, big difference is refusal of some – big – markets to give up their AVEs. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. measurepr. (Q3).

Measurement 40

Measurement System Facebook Corporate 40

Cision

JUNE 16, 2016

Chief of marketing knowledge, private fundraising & partnerships division at UNICEF, Omar Mahmoud , says: “They’re a way of communication. ” Director for corporate communications at the Cleveland Clinic, Eileen Sheil , says: “As a PR industry, we really need to move from being nice to have, to being needed to have.”

Internal 120

Internal International Measurement Analytics 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.

Survey 60

Survey Content Marketing Marketing B2B 60

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Words and Pictures – the Batman and Robin of Content Marketing . What were your favorite WUL guest posts in 2015?

Storytelling 0

Storytelling Video Leadership Writing 0