The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Stuart Bruce

DECEMBER 29, 2014

Tom Murphy @tpemurphy – I first ‘knew’ Tom by reading his PR blog, but didn’t meet him until 2005 when we both spoke at the UK’s first ever PR social media conference in 2005. But, he doesn’t deserve an honour for any of that.

Ethics 95

Ethics Local Blogging Social Media 95

Deirdre Breakenridge

FEBRUARY 13, 2015

On Tuesday, February 17, 2015 at 8:30 p.m. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT.

Healthcare 150

Healthcare Community Twitter Communications 150

Melissa Agnes

MAY 20, 2015

In order to find this website, I had to do a Google search as, at the time of this post, there is no link to it – or any communications announcing the oil spill – from Plains All American Pipeline’s corporate website. Links to approved social media accounts to follow. “Click to tweet” functions. .

Crisis 154

Crisis Crisis Communications Crisis Management Twitter 154

Communications Conversations

JANUARY 5, 2015

Last week, blogger, author and consultant Jay Baer wrote a post about how he thinks social media jobs may be about to disappear. However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers. Good read, if you have the time.

Social Media 60

Social Media Marketing Media Trends 60

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

MAY 7, 2020

Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Ben reports for Retail Dive, an industry go-to, covering retail policy, finance and bankruptcy and how these trends are affecting major corporations. . Adrianne Pasquarelli @SheLikesToShop. Kate Taylor @Kate_H_Taylor. Ben Unglesbee @Ben_Unglesbee .

Retail 245

Retail Twitter Real Estate Trends 245

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Deirdre Breakenridge

APRIL 13, 2015

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. Social Media Tool Called #ComeBackHere Secures $82M in Venture Funding. The official statement calls it “a natural extension of the administration’s blogs and social media.” Government Night Live?

Transportation 60

Transportation Journalism Google Employee 60

Communications Conversations

DECEMBER 3, 2015

SHOW NOTES – December 3, 2015. . The 2015 Fortune 500 and Social Media: Instagram Gains, Blogs Lose”. Should you remove the comments section from your corporate blog?”. SPOTLIGHT: “Holiday Inn Express Delivers First BREAKFA-moji Keyboard”. link]. . “Is

Corporate 60

Corporate Blogging Conference Instagram 60

Melissa Agnes

NOVEMBER 26, 2014

emails, texts, IMs, social media in-messages) that, directly or indirectly, encourage participation in “commercial activity”. CASL also imposes personal liability on directors and officers of corporations that violate its requirements. CEMs are defined in CASL very broadly to include all forms of electronic messages (e.g.,

Policies 195

Policies Crisis Software Examples 195

Communications Conversations

DECEMBER 17, 2015

In this episode of the Talking Points Podcast, Kevin and I discuss trends impacting corporate communicators in 2016, the recent GE #DigitalSnowGlobe campaign and Limelight’s State of the User Experience Report. SHOW NOTES – December 17, 2015. . Is Corporate Social Media Losing its Human Face?”.

Social Media 60

Social Media Media Corporate Trends 60

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? Ripley wrote her insight in 2015. 8 (August 2015): 15. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

Stuart Bruce

FEBRUARY 24, 2015

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. This is a huge problem and reflects what I typically see.

Social Media 60

Social Media Public Affairs Media SEO 60

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. There are fewer individual bloggers than ever before and they’re blogging less.

SEO 113

SEO Blogging LinkedIn Community 113

Stuart Bruce

JANUARY 5, 2015

Why in 2015 are we still asking what is PR? In this role of corporate counsel there is also a benefit in being close to, but not on the board, as that enables the PR counsellor to be more neutral as they aren’t the decision maker. What is public relations? We also shouldn’t get to purist or high-minded about what we do.

Reputation 60

Reputation Corporate Ethics Communications 60

Communications Conversations

DECEMBER 30, 2015

I’m really writing this post for 32 people who helped me along in one way, shape or form in 2015. Opportunity: Working with top corporate communicators as part of our local Mastermind Group. Started this group earlier in 2015, and I couldn’t be happier (and more lucky) with how things have turned out. Check that.

Groups 60

Groups Local Meeting Corporate 60

Sword and the Script

DECEMBER 29, 2015

My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. Top 5 Posts of 2015. In an effort to understand what resonated, here is what the readers of this blog said were the best posts on the Sword and the Script in 2015. Worst 5 Posts of 2015. Look before you leap.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. .” 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015.

Trends 40

Trends Marketing Social Media Web 40

Doctor Spin

FEBRUARY 7, 2025

Media, search engines, and social media algorithms reinforce seriality. Social media platforms curate information flows, subtly creating group contexts. 2015, June 11). Specific issue = determined situationally by a specific social object , often high on the agenda in news media or social media.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Cision

MARCH 16, 2016

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. What do you think was the key factor in W winning that account? It means we can always connect with the widest range of audiences.

Wireless 120

Wireless Creativity Industry Agency 120

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. It is interesting to note that social media has not yet entered mainstream PR curricula. I was delighted when Deirdre said YES. I took it as an elective.”

Education 150

Education Course Training Social Media 150

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. Earlier in 2015, Hyundai asked: Can a car deliver a message to space? Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S. percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Continued consolidation of media outlets. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. However, it’s like social media was a decade ago.

Writing 211

Writing Communications Marketing B2B 211

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Good morning from Atlanta!

Conference 40

Conference International Internal Leadership 40

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. Mitsubishi’s history of scandals suggested an unethical corporate culture. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 264

Ethics Automotive Conference Technology 264

Communications Conversations

JULY 29, 2015

A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. According to this Mobile Marketer post , Nordstrom used a visual of an Instagram post featuring a 55-foot dress on its corporate headquarters in Seattle. A video posted by GAP (@gap) on Apr 8, 2015 at 7:54am PDT. All to promote a summer sale.

Instagram 60

Instagram Brand Branding Creativity 60

Waxing UnLyrical

DECEMBER 19, 2014

Now, for most of us who call social media “home,” often working in and on the business mean the same thing: spending more time online, tweeting more, blogging more, Facebooking more, etc. So as you plan for 2015, do consider this, especially as you start to map out your PR (and/or social media) strategy.

Web 106

Web Social Media Strategy Blogging 106

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. If so, how?

Interviews 105

Interviews Ethics Government International 105

Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. Or: “Never mind about [mainstream media outlet]! Make sure [social media influencer] gets a press pass!” PR Trends for 2015. PR Trends for 2015: 7 To Watch is a post from: Shonali Burke Consulting, Inc.

Trends 40

Trends Measurement Analytics Education 40