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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Although the hacking of any corporate communication platform is concerning, the fix is a password change or platform escalation, and it is easily explained (ask any athlete or public figure who tweets something objectionable only to explain that their account was “hacked”). Ripley wrote her insight in 2015. React fast.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. Don’t confuse urban and rural poverty. The urban poor is not the rural poor, said Haworth.

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10 Research-Based Tips for Writing Better Content

Cision

Don’t Write Like a (Corporate) Robot. In his book, Public Relations and the Social Web, Rob Brown describes one of the biggest fallacies of communication on the social web: corporate speak. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. Hit the hot buttons.

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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

6 Buzz Phrases Marketers Should Take Seriously in 2015. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Because The Day is coming up!

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Monday Roundup: Making Your Business a Valentine

Waxing UnLyrical

Top 10 Influential Social Media Campaigns of 2015. Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015.

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. We’re so glad everyone is talking about our water!,” 2 - Surprise!