2015 Corporate Viral 
Cision
MARCH 1, 2016
Although the hacking of any corporate communication platform is concerning, the fix is a password change or platform escalation, and it is easily explained (ask any athlete or public figure who tweets something objectionable only to explain that their account was “hacked”). Ripley wrote her insight in 2015. React fast.
PRSay
OCTOBER 25, 2017
During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. Don’t confuse urban and rural poverty. The urban poor is not the rural poor, said Haworth.
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Cision
FEBRUARY 22, 2016
Don’t Write Like a (Corporate) Robot. In his book, Public Relations and the Social Web, Rob Brown describes one of the biggest fallacies of communication on the social web: corporate speak. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. Hit the hot buttons.
ReimaginePR
JUNE 10, 2015
I think I’ll stop using that bit of corporate jargon altogether. That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun.
MaccaPR
AUGUST 26, 2015
Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.
Sword and the Script
DECEMBER 10, 2019
In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. Not all predictions are positive.
Waxing UnLyrical
MARCH 30, 2015
6 Buzz Phrases Marketers Should Take Seriously in 2015. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Because The Day is coming up!
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