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With so many changes to Facebook alone, and now that we’re in the midst of our marketing plans for 2015, it’s time to tear that rule up and take the time invested in marketing efforts, including social media, to create better and fewer content pieces while focusing on discussion-driven and based content. Chel Wolverton.
Can you believe it’s December and 2015 is coming to a close? Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. Here are the 7 lessons: 1. You can listen to the full discussion on PR trends here.
As the year draws to a close we’re all thinking about 2015. All it takes is research, smarts, creativity and the skills to use the tools available. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans.
In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Plan your content in advance; prepare a creative post the month before you plan to use it. There are pumpkin spice cookies, cakes, candles and yes, lattes. What was popular last year will most likely be popular the next.
According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. On Tuesday, February 16th, at 8:30 p.m.
Constraint breeds creativity. ” Twitter exploded and some quick thinker doing the Twitter for Chevy simply embraced it with this tweet which read in part, “Truck yeah the 2015 #ChevyColorado has awesome #TechnologyAndStuff!” Related Content: Art or Science: Creative Marketing and PR. 7 Sexy and Creative PR Ideas.
Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign. Their 2015 commercial The Teddy Bear tells the story of an American service member who sends his daughter a stuffed bear which replays a recording of his voice whenever she hugs it. The ad itself has been viewed more than 63 million times on YouTube.
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. That leaves the bulk of the work to creative expression. At MultiVu Creative, we’re big fans of animation, and that’s because humans process pictures much faster than text. We had to dig.
What Bacardi is doing actually fits with my main marketing theme for 2015. In fact, they have turned it into a big, fun thing, involving bartenders (err, mixologists) having an event in Miami, taking lots of pictures, promoting it on social media, and getting their product creatively pushed through the channel. –John.
Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. Where I once had to argue my case to bring one blogger on a press trip, now I fill the rosters with online influencers and traditional journalists alike. The selection process has evolved, too.
Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. cta] The post SHIFT Archives: The Best of Q3 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Want to see how to do this for your blog? Here’s how. The hot topic in PR is always strategy.
. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Co-Founder of Status Creative, a leader in social media engagement. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jay Baer – @jaybaer.
Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!
Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING.
From scientist and broadcaster Brian Cox discussing the origins of the universe to countless innovations, new ideas and creative stands, Offshore Europe 2015 shone a positive light on the energy sector. And by my reckoning there’s still some life in the industry yet.
Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. cta] The post SHIFT Archives: The Best of Q2 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Want to see how to do this for your blog? Here’s how.
In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks.
Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. Working at our friendly PR agency , you will have the opportunity to be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns.
In a way, the ESAs are for PR ethics what Silver Anvil case studies are for PR creativity and campaign planning. A past president of the Georgia Chapter, Dvorak served on the Universal Accreditation Board and co-chaired the 2015 PRSA ICON. He is in his fourth year as a member of BEPS. Illustration credit: oz ].
Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. Makes for a fairly uncomfortable flight, but if you’re forced to fly with them then it’s a means to an end. – thedibb.co.uk, April 5, 2015. Thanks in advance. – tripadvisor.com, February 1, 2015. It’s 2015!!
Use your creativity. We want to see the festival talked about well beyond the music and showbiz pages, so we have various executions in the pipeline in the way of creative campaigns, partnerships and news announcements to keep us busy right up until the festival weekend in August. Tell us about W’s approach to PR strategy.
Despite the drone-free skies at SXSW 2015 , there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. Activations.
With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now. Facebook Events is a feature that has been around for a long time and that got a major overhaul at the end of 2015. Things have changed a lot since then. Facebook API / SDKs.
Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.
A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. Be unique and creative to stand out. See why it’s top of mind? Fearlessly kick it back or use that red pen. But FACTCHECK.
A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. And, it is a creative execution. A video posted by GAP (@gap) on Apr 8, 2015 at 7:54am PDT. Again, seems like a big “creative agency project” to me. Nordstrom uses rooftop Instagram installation to promote sale.
Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Liz Sabatiuk (@mobilia5) August 27, 2015. xpotomac15 — Jon-Mikel Bailey (@JonMikelBailey) August 27, 2015. Carrie Hane Dennison (@carriehd) August 27, 2015. Create Many Versions.
Christopher Penn (@cspenn) October 21, 2015. Allen (@GregJAllen) October 21, 2015. markwschaefer #MPB2B — Berrak @ #MPB2B (@BerrakDC) October 21, 2015. Image: Yuma Hori ( Creative Commons ). #mpb2b @avinash lambasts typical B2B marketing for excluding humans; “you’re marketing to robots!”
Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. And social media is another 2015 trend on the list and is likely to make waves in the year 2016. Here’s another 2015 trend on the list. The answer is simple!
And, it got me thinking: Should I keep blogging in 2015? But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. In the beginning, blogging was all about a creative outlet for me. So, I guess I just talked myself into blogging again in 2015.
It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .
’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!” If it succeeds, you’ll learn.
Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Creativity is nice. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.
More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.
More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.
More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.
That’s what happened to some in the wake of a measles outbreak that started at Disneyland in January 2015. Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. GrandmothersKnowBest.
Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Army Europe Images , Alan Levine , Elvert Barnes ( Creative Commons ). These advantages allow traditional media to do what online media simply cannot.
By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion. Get Cision’s “ 2015 Global Social Journalism Study ” today! Images: David Sim , Michael Coghlan ( Creative Commons ).
To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015.
1 bizjournals.com , “3 Ways New “Know Before You Owe Act” Will Improve the Home-Buying Process, October 19, 2015. 2 nationalmortgagenews.com , “Avoiding the Indirect Pitfalls of TRID Compliance,” October 19, 2015. Images: 401(K) 2012 , Mark Moz ( Creative Commons ).
2, 2015, back on Jan. And you have every good wish from us to you for a wonderful start to 2015. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy.
The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults.
On the other hand, when I looked at my Facebook and Instagram feeds last Friday, they were FULL of creative, interesting and downright funny Halloween get-ups and wishes. Why can’t brands pull off that same level of human-ness and creativity during the holidays? Free idea for 2015! Stock photography AND a product sell job?
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