article thumbnail

Create New Social Media Rules for 2015

Shift Communications

With so many changes to Facebook alone, and now that we’re in the midst of our marketing plans for 2015, it’s time to tear that rule up and take the time invested in marketing efforts, including social media, to create better and fewer content pieces while focusing on discussion-driven and based content. Chel Wolverton.

article thumbnail

7 #PR Lessons in 2015

Deirdre Breakenridge

Can you believe it’s December and 2015 is coming to a close? Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. Here are the 7 lessons: 1. You can listen to the full discussion on PR trends here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Visual Content Will Rule in 2015

The Proactive Report

As the year draws to a close we’re all thinking about 2015. All it takes is research, smarts, creativity and the skills to use the tools available. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans.

Training 157
article thumbnail

The Rise and Fall of the Pumpkin Spice Latte

Cision

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Plan your content in advance; prepare a creative post the month before you plan to use it. There are pumpkin spice cookies, cakes, candles and yes, lattes. What was popular last year will most likely be popular the next.

Analysis 318
article thumbnail

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

Deirdre Breakenridge

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. On Tuesday, February 16th, at 8:30 p.m.

Community 150
article thumbnail

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. ” Twitter exploded and some quick thinker doing the Twitter for Chevy simply embraced it with this tweet which read in part, “Truck yeah the 2015 #ChevyColorado has awesome #TechnologyAndStuff!” Related Content: Art or Science: Creative Marketing and PR. 7 Sexy and Creative PR Ideas.

article thumbnail

Why Brands Need to Get Emotional

Cision

Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign. Their 2015 commercial The Teddy Bear tells the story of an American service member who sends his daughter a stuffed bear which replays a recording of his voice whenever she hugs it. The ad itself has been viewed more than 63 million times on YouTube.

Brand 252