This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK.
Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Cision (@Cision) August 27, 2015.
Social Media Today’s Social Shake-Up 2015 Conference took place from June 9-10 in Atlanta, GA. Social Shake-Up 2015 blew the PR Measurement Conference out of the water with 13,806 total messages surrounding the two-day event. — Alan Berkson (@berkson0) June 9, 2015. — Brian Fanzo (@iSocialFanz) June 9, 2015.
Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Find out what is being said online about your brand, your employees and your executives. Ask them to rate your business and the employees they dealt with. I totally agree.
” Chipotle’s 2015 E. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. After initial backlash, Pepsi pulled the ad within 24 hours and issued a clear apology, acknowledging they “missed the mark.” coli outbreak response offers different lessons.
And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. It’s only getting worse. Over beers after work.
From elevating their personal brands to cultivating business relationships to sharing their unique voices with consumers, employees and industry peers, senior executives are finding innovative ways to increase their online visibility and drive engagement.
Her focus is reporting on stories about how labor issues affect retail employees. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Aine is a retail reporter at Business Insider covering major retailers like Walmart, Target, Costco, Home Depot and Target. April Berthene @ByAprilBerthene.
After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. So many executives have been exposed for inflating their academic achievements in college, but 2015 turns this one inside out. Wishing everyone has a healthy and prosperous 2015 (with a periodic twist).
For any company, the sickening of customers and the death of an employee would be an epically bad week. Just ask Chipotle, which battled outbreaks of e-coli and Norovirus at restaurants in 2015 and 2018. And any business open to the public would be reeling for weeks if not months to come from apparent racial […].
With more than 350,000 employees, 156 facilities, thousands of outpatient centers of care, they provide care to nearly 9 million veterans nationwide. We displayed loyalty in servicing our employees and our patients. PRSA named Pedene as Public Relations Professional of the Year in 2015. Photo credit: shutterstock.
We expanded our employee benefits with programs like Parental Leave and HealthySHIFT. As we enter 2015, I can’t wait to see what we can do together. Thank you for your continued support of the employee-owners of SHIFT Communications. There’s so much new ground still to break, so many innovations yet to discover.
Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority.
. — David Armano (@armano) August 14, 2015. Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015. Jeff Bullas (@jeffbullas) August 6, 2015. Ted Coiné (@tedcoine) August 20, 2015.
Christopher Penn (@cspenn) October 21, 2015. Allen (@GregJAllen) October 21, 2015. markwschaefer #MPB2B — Berrak @ #MPB2B (@BerrakDC) October 21, 2015. Employees give a face to your brand, allowing customers to interact with you on a more human level. ” pic.twitter.com/ZNdppfkTlx. c0QczQbpPf — Greg J.
Let’s start 2015 with a bang! Taking this method — to reward talent and loyalty with opportunities presented by employees’ own passions — as our cue, our NYC office was originally seeded 5 years ago with folks who had similarly proven themselves at HQ. My original plan for this blog post was to be a bit cheeky.
Further simplification is expected to roll out broadly in November 2015. We also anticipate accelerated rollouts of LinkedIn Elevate (the employee advocacy service) and Social Selling Index. LinkedIn is making significant investments to close the gap in its mobile experience, beginning with a revamp of its mobile messaging experience.
Employees of any federal, state, or local government are able to participate, but not eligible to win. Employees of Cision US, Inc., Employees of Cision US, Inc., How to enter: Between May 4, 2015 12.00a.m. EST and May 12, 2015 11:59 p.m. The winner must accept the prize by May 14 2015. EST, Entrants must.
TheSalvationArmySA (@SalvationArmySA) March 6, 2015. When Ellen DeGeneres had Adele play a prank on Jamba Juice employees, the hilarity that ensued immediately made an impact across media sites and social media channels. Is it so hard 2 see black & blue? 1 in 6 women are victims. Jamba Juice.
It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online. How many blog posts have you read with the “tip”: Activate your employees! This is 2015. It just is.
SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.
In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Vacation or paid time off ranks number two (at 37 percent) in what employees consider to be the top five benefits.
If you haven’t already had some of your employees and influencers publishing content on your behalf in the platform, we recommend you give it a try. The post State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.
In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry.
Listening builds trust with your employees, especially when they see their ideas incorporated into the changes you do make to build the professionalism of the department.” ” • Paula Pedene, APR, Fellow PRSA, class of 2015: “Read about Pat Jackson , his work and what he did to strengthen our profession.
Use employee advocacy software such as Dynamic Signal to activate your employees on LinkedIn and encourage them to share. cta] The post State of Social Media Q4 2015: Less than 25% Active LinkedIn Members appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.
2009; Ragas, Uysal & Culp, 2015). A division president working for an energy company once told me about how his company requires public affairs staff to actually spend time with their front-line employees. There are several ways we can improve our business and industry expertise: Take advantage of free PRSA webinars.
5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. Fairygodboss. Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency.
Why in 2015 are we still asking what is PR? It’s understanding and being able to explain opinions and relationships with all publics/stakeholders including customers, employees, journalists, politicians, regulators etc. What is public relations? That’s the two-way (or in reality multi-way) part of public relations.
In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. Activate employees on social media. Krista’s tip?
For starters, as noted earlier who was the Einstein who decided that out of the more than 200,000 General Motors employees, Mr. Wilde should be the one who plays to a national audience on TV. This is not a man who spends his Tuesday nights honing his standup at Timbercreek Grill’s open mic. Two, who the hell wrote his preamble?
As one component included in a larger strategy, this is fine, but on its own, it just isn’t specific enough – especially if your client is measuring success (and retention of you as their agency or employee) by something entirely different. If you haven’t created your 2015 strategy yet -it’s time. (I It matters.
She joined my Inner Circle program in 2015 to accelerate her PR growth. Duolingo is still in startup mode, with only 180 employees, and Michaela does all its social media and splits PR duties with the only other member of her team (her boss). They all do this one thing. And most of the people who are struggling to pitch — don’t do it.
As federal government employees, we learned we could provide an evidence file to members of Congress, the Office of the Medical Inspector and the Office of the Inspector General. Due to this effort as a government whistleblower, PRSA awarded her PR Professional of the Year in 2015.
” Most significantly, he blames lower-level employees, saying they “misinterpreted” the company’s sales incentive policy. If 1% (over 5000) employees are fired for defrauding their customers, how can management not take responsibility for this behavior? Scandal: 2015: E. Accepted or denied? Steve Ells, Chipotle.
In 2016, Gizmodo got ahold of a stray email thread from a Microsoft employee that included some highly detailed “dossiers” about journalists. On the more nefarious front, in 2015 Columbia Journalism Review uncovered a company called NewsBios that sold reporter dossiers to PR pros. Briefing books shouldn’t contain sensitive material.
Facebook Events is a feature that has been around for a long time and that got a major overhaul at the end of 2015. In 2015, reviews started to display more prominently for businesses on Facebook and in late 2015 the search feature significantly improved discoverability. Things have changed a lot since then.
The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults.
It’s true that Indiana sustained some bruises in the boxing ring of public opinion in 2015 when passage of the Religious Freedom Restoration Act prompted a backlash from companies, which threatened to pull business and events from Indiana. That’s irony,” he wrote.
Couldn’t one of the marketing folks take this frame around the company on Halloween and grab “selfies” with employees and post those to Instagram, Facebook and Twitter wishing customers a happy Halloween? Free idea for 2015! Of course, by then, Instagram and the selfie may very well be passe.
The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. So invest in getting your employees and/or outside resources up to speed on their digital skills. Measurement.
As we enter 2015, the importance of public relations today can not be underestimated. PR practitioners are counselors who actively advise and guide organizations in honestly communicating and behaving in the best interests of society and constituents such as customers, employees, shareholders, and the communities in which they operate.
By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. Without using the word “stakeholder,” he explained that Nissan understood the anxiety of its employees, communities, suppliers and dealers about the acquisition.
As did Martin Waxman : A2-This may be jumping ahead but I think it’s important for internal comms to take an employee-first approach #measurepr. A5 Agree with @shelholtz PR also needs to work with HR to foster employee connectivity, empowerment, and engagement #measurepr. ’ #internalcomms #measurepr. See you all there!
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content