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6 Pragmatic Content Marketing Predictions for 2015

Sword and the Script

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK.

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Be Human: 4 Lessons From xPotomac 2015

Cision

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Cision (@Cision) August 27, 2015.

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How Well Did Social Shake-Up 2015 Stir Up Social?

Cision

Social Media Today’s Social Shake-Up 2015 Conference took place from June 9-10 in Atlanta, GA. Social Shake-Up 2015 blew the PR Measurement Conference out of the water with 13,806 total messages surrounding the two-day event. — Alan Berkson (@berkson0) June 9, 2015. — Brian Fanzo (@iSocialFanz) June 9, 2015.

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Online Reputation Management Guide for 2015

The Proactive Report

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Find out what is being said online about your brand, your employees and your executives. Ask them to rate your business and the employees they dealt with. I totally agree.

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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

” Chipotle’s 2015 E. Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. After initial backlash, Pepsi pulled the ad within 24 hours and issued a clear apology, acknowledging they “missed the mark.” coli outbreak response offers different lessons.

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5 Places to Listen to Ensure Your Content Marketing is Spot-On

Cision

And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. It’s only getting worse. Over beers after work.

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Social Media in the C-Suite

Ronn Torossian

From elevating their personal brands to cultivating business relationships to sharing their unique voices with consumers, employees and industry peers, senior executives are finding innovative ways to increase their online visibility and drive engagement.